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News Releases
Melissa DATA Helps Mailers Get
Ready for New 2008 Move-Update Rules to Standard Mail
Melissa Data announced its renewed commitment to mailers to help
reduce their undeliverable-as-addressed (UAA) mail through their
SmartMover NCOALink Move-Update solutions.
This announcement follows the September 28 publishing of the Final
Rule in the Federal Register by the Postal Service to expand Move
Update requirements in 2008 to include advertising mail, plus change
the frequency of the program.
As far back as February, Postmaster General John Potter was telling
the Mailers Technical Advisory Committee (MTAC) that the agency
wanted to expand its Move Update rules. Not only will the new
requirements extend to all Standard Mail in addition to First Class
Mail, this Final Rule also shortens the update cycle to 95 days from
180. This is all part of the USPS’s aggressive strategy to eliminate
50% of UAA mail, which currently runs at 9 billion pieces a year, by
2010. The Final Rule will take effect on November 23, 2008.
Under the current rule for Move Update- established in the late
1990’s- First-Class mailers can receive automation or presort rates
when they update addresses in their mailing lists every 180 days
using NCOALink, Address Change Service, or another USPS approved
service.
“Every mailer benefits from the move update process, no matter how
they achieve it,” said Chris Rowe, vice president of data hygiene
services at Melissa Data. “Whether they mail First-Class, Standard,
or Periodicals, their primary goal is to get all their mail
delivered to the intended recipient.”
As a USPS NCOALink Full Service Provider Licensee, Melissa Data
provides a SmartMover solution to meet the needs of every mailer:
they can choose to submit a file; in any format, via the Internet
for Melissa Data processing; use their MAILERS+4 postal automation
software to format and submit their file for processing; become a
USPS end-user licensee and update their proprietary files in-house
using MAILERS+4 and the SmartMover add on; or take advantage of the
new, SmartMover real time Web service and update addresses at their
convenience, 24/7. For more information on NCOALink services visit
http://www.MelissaData.com/ncoa.
About Melissa Data
Melissa Data is an active DMA member, as well as a member of the
DMA’s List & Database Council. For over 23 years, Melissa Data has
been a leading provider of data quality solutions with emphasis on
U.S, Canadian and international address and phone verification,
postal software. Free trial software is available by visiting
www.MelissaData.com or by calling 1-800-MELISSA (800-635-4772).
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