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Melissa Data Saves Mailers Money with Low Price Pledge on Canadian National Change of Address© Processing

Low Price Pledge also Covers USPS® NCOALink® Processing to Reduce Undeliverable Mail and Protect Postal Discounts


RANCHO SANTA MARGARITA, Calif. (April 6, 2010) – As a provider of address updating services licensed by the USPS and Canada Post, Melissa Data (www.melissadata.com) today announced the flexibility and means to guarantee the lowest price for its address updating services. Melissa Data’s low price pledge means they will beat any competitor’s price for NCOALink® 48-month or Canadian NCOA 72-month Services. NCOALink processing is required by the USPS for automation discounts on First-Class™ and Standard Mail®. Organizations can use Melissa Data’s unique SmartMover Web service to move update U.S. customer records, or choose to have their lists updated via batch processing with change-of-address information on their U.S. and/or Canadian customers.


Canadian National Change of Address Service
Each year, approximately 1.2 million households and businesses file a change-of-address notification with Canada Post. The Canadian National Change of Address (NCOA) service provides the most accurate, up-to-date mover information available, helping organizations maintain customer files and keep in contact with existing customers after they’ve relocated. The master file is updated monthly and contains an estimated 80% of all movers in Canada during the past 72 months.

NCOA Address Updating Benefits
• Prevent the lost revenue that occurs from losing track of customers.
• Increase marketing campaign ROI by improving deliverability.
• Improve cash flow and reduce collection costs by maintaining accurate billing records.
• Reduce environmental and financial costs associated with undeliverable mail.
• Save costs associated with manual mover tracking.
For more information on Canadian NCOA Services and the Low Price Pledge, visit
/listservices/coa.htm


ABOUT MELISSA DATA
Melissa Data is an active DMA member, as well as a member of the DMA’s List & Database Council. The company was named #1 in Customer Satisfaction in a 2009 data quality survey report conducted by analyst house, The Information Difference. Since 1985, Melissa Data has been a leading provider of data quality solutions with emphasis on U.S., Canadian, and international address and phone verification, and postal software. For more information, visit www.MelissaData.com or call 1-800-MELISSA (635-4772).