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Melissa Data Announces MatchUp for Microsoft SQL Server
Smart Data Quality Tool Eliminates Duplicate Contact Records, Achieves a Single Customer View Without Programming or Extensive Development Time
Rancho Santa Margarita, CALIF. – January 10, 2012 –
Melissa Data, a leading provider of contact data quality and
integration solutions, today announced availability of its MatchUp
Component for SQL Server Integration Services (SSIS). This powerful
tool finds and eliminates duplicate database records, specifically
in the contact record domain. MatchUp dramatically enhances database
efficiency and effectiveness by enabling a single, accurate view of
each customer – eliminating duplicate customer and prospect records
through user specified, customizable criteria.
MatchUp can identify matches in any combination using more than 35
different components – ranging from conventional attributes such as
address, city, state, ZIP, name or phone, to uncommon search
elements such as email address, company, gender or Social Security
number. MatchUp offers significant added value, allowing users to
specify their own proprietary data component, such as an account
number, using the user-interface-driven MatchCode editor. Further,
no programming or development time is needed to utilize Melissa
Data’s data quality components for SQL Server. Data stewards can be
up and running in minutes – cleansing, updating and de-duping
existing contact data for better marketing and better decision
making.
“As many as 10 percent of the contact records in the average
database are duplicates – wasting corporate resources and impeding
ideal customer relationships,” said Bud Walker, Director of Data
Quality Tools at Melissa Data. “Eliminating duplicate records and
linking customer data enables a better understanding of each
individual and their relationship with your business – improving
customer service, reducing costs, managing risk and increasing
profitability.”
MatchUp joins an already strong line of contact data cleansing tools
from Melissa Data for SSIS, including the Contact Verify and
SmartMover components.
• Contact Verify parses, standardizes and verifies street address,
telephone number, email address and name, and also geocodes
addresses with their corresponding latitude/longitude coordinates.
• SmartMover provides the current address for customers that have
moved within the last 48 months.
For more information about MatchUp or to download a free trial,
please visit
http://www.melissadata.com/mu-sql
About Melissa Data
Since 1985, Melissa Data has been a leading provider of data quality
and address management solutions. Melissa Data’s multiplatform
programming tools, Cloud services, data integration components, and
reference data sets verify, standardize, consolidate, enhance and
update U.S., Canadian, and global contact data for improved
communications and ROI. More than 5,000 companies rely on Melissa
Data to gain and maintain an accurate, trusted view of critical
information assets. For more information or free product trials,
visit www.MelissaData.com or call 1-800-MELISSA
(635-4772).
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