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News Releases
Melissa Data Acquires
Peoplesmith Software
Combined company to deliver complete solutions for quality
contact data management and mailing services
RANCHO SANTA MARGARITA, Calif. (April 17th, 2007) — Melissa Data,
www.melissadata.com, a leading provider of data quality software and
services, announced today that the company has acquired Peoplesmith
Software, a company that has produced direct mailing solutions since
1980. Melissa Data will now sell and support Peoplesmith’s quality
line of software and APIs, most notably Double Take, Right Fielder,
Personator, and StyleList. The monetary details of the deal were not
disclosed.
“Direct marketers are calling for integrated software solutions that
enable them to verify, correct and standardize contact data to help
better target and streamline their marketing and mailing
operations,” said Melissa Data president Ray Melissa. “By combining
our powerful address correction and postal automation software with
Peoplesmith’s tools to merge/purge, sort and correctly format
databases, Melissa Data has the opportunity to bring this vision to
life for businesses that rely upon efficient mailing solutions. The
cost of mail is continuously increasing, and we are here to provide
the most comprehensive set of data quality products for any size or
type of business to accurately and efficiently communicate with
their customers.”
For over 15 years, Melissa Data has been a reseller of several
Peoplesmith products that complemented their own tools for mailers.
Now, the following products are being sold directly from Melissa
Data, with unlimited technical support offered by staff that came
over from Peoplesmith to aid in customer care:
• StyleList is a field formatting product that customizes
fields to enhance appearance and provide correct punctuation and
proper spelling for names and addresses. StyleList 5 will also
control upper and lower cases for companies that have all caps such
as IBM or BUY.COM. The SyleList 5 product is a suite of integrated
utilities that make merging, sorting and deduplicating easier for
volume mailers.
Download
the StyleList demo here for free.
• Personator, another popular Peoplesmith solution, is a
program that takes the pain out of parsing and genderizing the names
in your database. This tool increases response rates by adding a
personal touch to form communications and can also add salutations
using a database of the 8,500 most common first names in the US and
Canada. A free
demo of Personator is available here.
• DoubleTake is a tool that saves time and does it “right the
first time.” By merging and purging files at the same time,
marketers can reduce costs associated with duplicate records and
increase response rates. This software can merge and/or purge files
in different software formats (Xbase, ASCII, Paradox) with different
names, addresses, and city/state/ZIP structures.
A free
demo of Double Take is available here.
• RightFielder which gives users the control and flexibility
to transform jumbled text data into correctly fielded information
that can be used with any database program. When field data is not
formatted uniformly, it cannot be purged of duplicates, presorted or
ZIP + 4® coded – all of the processes that save on postage and
printing fees.
A free
trial of RightFielder is available here.
Journalists are invited to visit
/peoplesmith to learn more.
About Melissa Data
Melissa Data, based in Rancho Santa Margarita, Calif. provides data
quality solutions with emphasis on address and phone verification,
postal encoding, and data enhancements. The company is a leading
provider of easy-to-use and cost-effective solutions for achieving
the highest level of data quality for lifetime value. A powerful
line of software, databases, components and services afford our
customers the flexibility to achieve quality U.S., Canadian and
international contact information using almost any language,
platform, and media for point-of-entry or batch applications. Free
trial software is available by visiting
www.MelissaData.com or by
calling1-800-800-6245.
CASS Certified, ZIP + 4, LACSLink, DPV and U.S. Postal Service are
trademarks of the USPS®.
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