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News Releases
Melissa Data Announces
Guaranteed ROI Pricing Plan at 2009 Internet Retailer Show
The company guarantees 100% ROI within four months of using the
Data Quality Suite for address correction
or customer pays nothing.
BOSTON [Internet Retailer Conference & Exhibition, booth #608]
(June 15, 2009) – Melissa Data, (www.melissadata.com), a
developer of data quality, data integration and data enrichment
solutions, today is “putting its money where its mouth is” by
offering the data quality industry’s only “Guaranteed ROI” pricing
plan for address verification guaranteeing customers will save the
cost of their purchase within four months or get their money back.
As the largest e-tailing conference in the world, the 2009 Internet
Retailer Conference & Exhibition (IRCE) is the ideal venue for
Melissa Data to announce the “Guaranteed ROI” program because online
retailers can save substantial costs associated with fixing bad
addresses. As many as 25% of addresses that consumers enter into
order forms online have errors, most commonly the result of
incorrect ZIP codes and misspelled addresses for gift purchases
being sent to another address than the billing address.
“Those bad addresses not only delay deliveries, they can cost a
retailer up to $10 for every package that requires address
correction and rerouting by the delivery company,” explains Greg
Brown, director of marketing at Melissa Data. “Those $10 charges add
up. Overstock.com recently reported it spent $83,000 in rerouting
costs in just the first half of last year; and now that they employ
an address correction solution they estimate total savings of $1
million, including reduced costs such as processing and re-sending
returned packages.”
ROI Guarantee and Ecommerce Calculator
Melissa Data is so confident that an ounce of prevention will
produce pounds of savings for internet retailers, that the company
is providing a money-back guarantee if customers don’t see a 100%
return on investment (ROI) after using the Data Quality Suite or
Data Quality Web Service for four months to verify, correct and
standardize addresses and contact data.
To show the benefits of address correction for retailers, Melissa
Data has developed a simple, ecommerce ROI calculator and is
encouraging IRCE attendees to come by Melissa Data’s booth to
discover the potential savings for their own business.
Users can preview the new ROI calculator by going here:
/calculators/direct-marketing-calculator-ecommerce.html.
For questions or demonstrations during the show, data specialists
will be available at Booth #608 on June 15-18 at the new Boston
Convention & Exhibition Center.
About Melissa Data
Melissa Data is an active DMA member, as well as a member of the
DMA’s List & Database Council. The company was named #1 in Customer
Satisfaction in a 2009 data quality survey report conducted by
analyst house, The Information Difference. For over 23 years,
Melissa Data has been a leading provider of data quality solutions
with emphasis on U.S., Canadian, and international address and phone
verification, and postal software. Free trial software is available
by visiting www.MelissaData.com or by
calling 1-800-800-6245.
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