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News Releases
Melissa Data Announces Multiplatform
MatchUp Object
The powerful deduping program is now available for Linux, Solaris, Unix as well as Windows
RANCHO SANTA MARGARITA, Calif. (August 11, 2009) – Melissa
Data, (www.melissadata.com), a provider of data quality and data
enrichment solutions, today announced MatchUp Object, an API toolkit
for finding and preventing duplicate records that is now
multiplatform. With this news, Linux, Solaris, AIX and HPUX users
can benefit from the advanced deduping power of MatchUp Object to
find more duplicate records and gain a single accurate view of each
customer.
MatchUp Object is an extremely fast programmer’s tool that can be
used in both batch and real-time processes. The program contains
twelve “fuzzy” matching algorithms to find even the not so obvious
duplicates, for example: ‘Beth Smith’ at UDM and ‘Smithe, Elizabeth’
at United Data Machines. Accurately detecting the most duplicate
records helps streamline databases, improve marketing efficiency and
reduce waste.
“If your goal is to deliver trusted data throughout the enterprise,
then deduping has to be part of your strategy,” said Bud Walker,
data quality product manager for Melissa Data. “Whether your data
quality needs involve business intelligence, data warehousing,
customer data integration or direct marketing, the process starts
with the same requirement – an accurate view of customer data.”
MatchUp Object can identify matches in any combination of over 35
different components, from easy ones such as address, city, state,
ZIP, name, and phone, to uncommon search elements likes email
address, company, gender, Social Security number, and even
proprietary data components, like an account number. And developers
can create unique matching codes to compare any data type of any
length and from any place in any field.
There are three different ways to implement the deduplication
process using MatchUp Object: (1) Read/Write Deduping which is ideal
for batch merge/purge/suppression of existing data (2) Incremental
Deduping which compares each record as it comes in against a
database of already processed records (ideal for real-time data
entry), and (3) Hybrid Deduping which gives developers the
flexibility to customize the process to specific business
requirements.
To learn more about Melissa Data’s new multiplatform MatchUp Object
or download a free trial, visit
www.melissadata.com/match.
ABOUT MELISSA DATAA
Melissa Data is an active DMA member, as well as a member of the
DMA’s List & Database Council. For over 23 years, Melissa Data has
been a leading provider of data quality solutions with emphasis on
U.S., Canadian, and international address and phone verification,
and postal software. Free trial software is available by visiting
www.MelissaData.com or by
calling 1-800-MELISSA (800-635-4772).
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