Bad Data is Crippling Business in an
Already Tight Market

Melissa Data Offers Data Quality Challenge and will showcase the challenge at the upcoming Internet Retailer Conference & Exhibition

RANCHO SANTA MARGARITA, Calif. (June 7, 2010) – Melissa Data, (www.melissadata.com), a leading developer of high performance data quality and address management solutions, announced the launch of their Data Quality Challenge. Companies are invited to submit a sample of their contact database and Melissa Data will analyze it to uncover data quality issues for free. The company will showcase the challenge at the upcoming Internet Retailer Conference & Exhibition (IRCE 2010) held in Chicago, June 8th – 11th, and offer prizes for participants who try the Data Quality Challenge for themselves.

Bad data costs U.S. companies $611 billion dollars annually according to TDWI. Many companies know they have data quality issues, but don’t know how to look for, identify, or correct bad data.

“In days of tightening marketing budgets, companies need to efficiently reach every customer and qualified prospect,” said Greg Brown, marketing director for Melissa Data. “We developed the Data Quality Challenge to give companies quick insight into the types of bad contact data in their systems, like invalid street addresses, phone numbers and email addresses, which often result in lost marketing and sales opportunities, waste associated with undeliverable mail, and costly return shipping fees.”

Companies taking the Data Quality Challenge will receive a scorecard with the percentage of invalid, outdated or redundant data lurking in their customer database. The Data Quality Challenge costs nothing, and there are no commitments or strings attached at all.

The results of the Data Quality Challenge will give companies a better idea of what bad data is costing them and provide IT managers with real-world numbers they can use to make the case for implementing a data quality initiative that will save the company money immediately.

Melissa Data offers a 120-day ROI guarantee for companies that implement a data quality initiative using its tools to verify, correct, update and match customer data. These multiplatform tools include solutions developed specifically for Java, .NET, Oracle, and many other languages and programming interfaces – all of which are available as free 30-day trial downloads.

For more information on, or to participate in the Data Quality Challenge, please visit www.MelissaData.com/challenge.


About Melissa Data
Melissa Data, based in Rancho Santa Margarita, Calif. provides data quality solutions with emphasis on address and phone verification, postal encoding, and data enhancements. The company is a leading provider of easy-to-use and cost-effective solutions for achieving the highest level of data quality for lifetime value. A powerful line of software, databases, components and services afford our customers the flexibility to achieve quality U.S., Canadian and international contact information using almost any language, platform, and media for point-of-entry or batch applications. Free trial software is available by visiting www.MelissaData.com or by calling 1-800-635-4772


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