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Media Contact:
Greg Brown
1-800-Melissa
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News Releases
Melissa Data to Showcase SmartMoverSM Unlimited 48-Month NCOALink® at DMA ‘08
Unlimited Real-time Change-of-Address Processing Helps Mailers Comply with New USPS® Move Update Standards
Las Vegas – DMA Show, Booth #1808 (October 12th, 2008) –
Melissa Data, (www.melissadata.com),
a USPS Full Service Licensee will debut new SmartMover Unlimited 48-month NCOALink processing at the DMA show.
This service will be built right into their MAILERS+4® mail preparation software, so direct mailers can seamlessly
move update their files online, in real-time, 24/7. The new Move Update standards will take effect November 23, 2008
and include a shortening of the processing window from 185 days to 95 days and the extension of Move Update
requirements to include all Standard Mail in addition to First-Class Mail®.
Approximately 20% of the population moves every year, resulting
in an estimated 8% of all Standard Mail being undeliverable due to
incorrect addresses. By using NCOALink to move update a
100,000 piece Standard mailing, a mailer could save over $2,000 in
postage, printing and paper costs ($0.21 discounted postage rate + a
conservative estimate of $0.05 per piece in materials costs).
Melissa Data’s SmartMover NCOALink 48-month processing
service is available any way a mailer wants it: SmartMover Real-time
Web service, SmartMover batch processing, and new SmartMover
unlimited exclusively for MAILERS+4 Professional and Standard
subscribers. Because one size doesn’t fit all, SmartMover is
available across different price tiers to accommodate the needs of
both large and small mailers. Additionally, customers can choose the
new FlexPay option and spread their SmartMover purchase over 12 easy
monthly payments. All SmartMover services update records with the
new addresses for individuals, families or businesses who moved in
the last 48 months. SmartMover will help mailers realize a
significant delivery improvement by reducing the amount of
undeliverable or delayed mail, and qualify both Standard and
First-Class mailings for USPS automation and presort discounts.
For more information on SmartMover, visit
/software/smartmover-change-of-address-processing.htm
News Release Library
Melissa Data is a non-exclusive NCOALink
Full Service Provider Licensee of the United States Postal Service®.
Prices for Melissa Data products and services are not established,
controlled, or approved by the USPS®. Melissa Data,
MAILERS+4 and SmartMover are trademarks of Melissa Data Corp. The
following trademarks are owned by the United States Postal Service:
First-Class, Standard Mail, USPS, NCOALink, USPS and
United States Postal Service.
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