Real Time Web Service Tackles Undeliverable Mail to Help Companies Stay in Touch with Customers
New SmartMoverSM Web service from Melissa Data updates address information in real time to help reduce the
$6 billionwasted
per year on undeliverable-as-addressed mail
RANCHO SANTA MARGARITA, CALIF. (May 6, 2008) – Melissa Data, (www.melissadata.com),
a developer of high-performance mailing technology solutions, has
released a new Web service called SmartMover. This real-time
move-update solution improves mail deliverability by processes
mailing lists against USPS® 48-month NCOALink®
change-of-address data. Published reports show that direct marketers
waste $6 billion each year sending undeliverable-as-addressed (UAA)
mail and the USPS spends nearly $2 billion annually processing UAA
mail. Not only does undeliverable mail directly impact the bottom
line of companies -- accounting for lost opportunities, lost income,
and lost customers, UAA mail is filling the nation’s landfills with
valuable resources – over 6 million trees are wasted each year
because of undeliverable Standard Mail® pieces alone. To
address this growing problem, Melissa Data has released a white
paper titled, “Where Did My Customers Go? The Problem of
Undeliverable-As-Addressed Mail.” The white paper, a must-read
for any marketer, can be found at
www.MelissaData.com/stopUAA.
Melissa Data’s new SmartMover Web service is designed to combat
the issues covered in the white paper. Using the SmartMover Web
service ensures mail pieces reach their intended recipients without
delays, detours, or flat-out returns. Additionally, SmartMover users
will earn USPS automation discounts for their First-ClassTM
mailings (and Standard Mail beginning November 23, 2008). SmartMover
is unique in that it can be accessed anytime --because it’s always
available via the Internet 24/7--making it the ideal service for
just-in-time mailings or whenever a database needs to be updated
with the most current mailing addresses.
“The single biggest cause of UAA mail is consumer moves,” said Chris
Rowe, Melissa Data vice president of data hygiene services.
“Forty-three million Americans pick up and move each year, so savvy
mailers know the financial benefits of move updating a list using an
NCOALink service before every mailing. The SmartMover Web can be
built right into your application so address updating is done when
you want, the way you want – with no delay, no manual import/export
and no messy data merge.”
The SmartMover Web service can be added to existing customers’ Data
Quality Web Service (DQWS) subscriptions or companies can choose an
a la carte service with flexible pay-as-you-go processing. For more
information on the SmartMover real-time Web service, visit
www.MelissaData.com/ncoarealtime.
