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SofTrek Corporation Announces Partnership with
Melissa Data
Amherst, New York (November 9, 2010) – SofTrek Corporation, a
leading provider of donor management software and online fundraising
solutions for nonprofit organizations, announced its business
partnership with Melissa Data, an industry-leading data enhancement
provider based in California. Melissa Data will provide address
standardization and data enhancement services through SofTrek’s donor management
software.
SofTrek formalized the partnership with Melissa Data as a clear,
long-term strategy for data enhancement, particularly in the area of
address standardization. Melissa Data also provides other rich
enhancement services such as
name parsing and email appends which
align with SofTrek’s strategy to make available more robust data to
its nonprofit client organizations.
“The SofTrek-Melissa Data partnership will continue to provide our
nonprofit clients with the data enhancement services they need to
improve the quality of their donor information in order to achieve
the best return on their fundraising efforts,” said Bob Girardi,
Vice President. “We strive to engage in partnerships that provide
our clients with best- of- breed solutions and tools to support
their missions.”
Integrating direct mail and digital channels is critical for
organizations looking to improve fundraising efforts while reducing
costs,” said Gary Van Roekel, Melissa Data’s chief operating
officer. “The services we can offer SofTrek customers will help
verify contact information and add missing information including
phone numbers, email addresses and demographic data to increase the
accuracy of targeting.”
About Melissa Data
Celebrating its 25th anniversary, Melissa Data is a data quality and
enrichment solutions provider. The company was named #1 in Customer
Satisfaction in a 2009 data quality survey report conducted by the
analyst house, The Information Difference. Melissa Data’s
multiplatform programming tools and Web services verify, correct,
enrich, and update U.S., Canadian, and global contact data for
improved communications and ROI. For more information or free
product trials, visit
www.MelissaData.com or call 1-800-MELISSA (635-4772).
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