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Melissa Data Launches MVP Program for Oracle Aces


Collaborative Industry Forum Increases Access to Products, Training and Expertise; Builds Knowledge of Native DQ Tools for Oracle Deployments

RANCHO SANTA MARGARITA, Calif., Jan. 9, 2013 Melissa Data, a leading provider of contact data quality and direct marketing solutions, today announced its MVP (Most Valuable Professional) Program, a collaborative industry forum for technology professionals focused on data quality.  Specifically geared to Oracle Aces and other credentialed industry experts and community leaders, Melissa Data’s MVP Program offers full access to Melissa Data core data quality tools implemented natively for Oracle technologies. Melissa Data MVP members have premier access to product training, as well as growth opportunities based on advocating high quality data as a means to power new applications, improve operational efficiency and drive business intelligence.

“Our priority is to provide DQ champions in the Oracle community with a valuable industry network, where they can interact and share knowledge about Melissa Data’s ‘Swiss army knife’ of data quality operations such as address cleansing, email verification, record matching and de-duping, and geocoding data. DQ tools available through native connectivity represent a dramatic technical leap for Oracle DBAs, and we recognize it is essential for these users to build expertise and discuss trends in new and innovative DQ applications,” said Joseph Vertido, MD-MVP channel manager and data quality analyst for Melissa Data.  

Melissa Data’s 32- and 64-bit APIs work natively with Oracle Forms, JAVA, PL/SQL and PeopleSoft forms.  MVPs will gain greater expertise using Melissa Data’s recently released international cleansing tools, enabling the scrubbing of address data from 240 countries all over the world. Melissa Data MVPs are granted a free, non-commercial license to Melissa Data’s core products for contact data verification and receive cash incentives for referring new customers. Members include consultants, architects, analysts, database administrators and others; all are encouraged to share bios, credentials and information on industry events within the Melissa Data MVP network.

For more information, and to apply or nominate a professional for Melissa Data’s MVP program, visit /mvp.htm or call 1-800-MELISSA (635-4772).


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