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Melissa Data Launches Native Data Quality Tools for Oracle
Technical Leap Brings Cost-Effective Data Quality in PL/SQL to Oracle DBAs;
International Data Cleansing Capabilities Meet the Needs of Today’s Global Business
Rancho Santa Margarita, Calif. AND Oracle OpenWorld, San
Francisco (Booth #629), Oct. 1, 2012 – Melissa Data, a leading
provider of contact data quality and direct marketing solutions,
today announced integrated data quality
tools for Oracle – a significant advance for database
administrators (DBAs) building data quality rules in procedural
language SQL (PL/SQL). Melissa Data’s core data quality tools are
now implemented natively in Oracle, enabling data quality as if it
were a PL/SQL function and eliminating the need for any low-level
integration.
Data quality tools available through native connectivity represent a
dramatic technical leap for Oracle DBAs who now have access to a
‘Swiss army knife’ of data quality operations such as address
cleansing, email verification, record matching and de-duping, and
geocoding data. These capabilities also notably include Melissa
Data’s recently released international cleansing tools, enabling the
scrubbing of address data from 240 countries all over the world.
This global data cleansing ability, combined with native
implementation, is essential to fast and effective Oracle
implementation.
“Database administrators can now access our data quality tools in a
programming language construct they already understand – but without
the need for integration processes that place costly demands on
precious technical resources,” said Bud Walker, director of data
quality solutions, Melissa Data. “Our Oracle integration is in
direct response to the needs of database administrators, and
challenges the competition by reducing costs and eliminating
complexity for common yet sophisticated data quality operations.”
Melissa Data data quality tools for Oracle enable a simple,
effective method to validate, enrich and manage contact data assets.
These 32- and 64-bit data quality tools work natively with Oracle
Forms, JAVA, PL/SQL and PeopleSoft forms, and others. Users can
choose from enterprise platforms or cost-effective API toolkits to
meet specific performance and budget requirements.
Melissa Data will be demonstrating its data quality tools for Oracle
at Oracle OpenWorld from Oct. 1 – 4. For more information on these
solutions for Oracle, click here. For more on other Melissa Data
products and services, visit www.MelissaData.com or call
1-800-MELISSA (800-635-4772).
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