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Melissa Data Announces a New Addition
to
Address Object and MAILERS+4 – AddressPlus
Add-on will append the appropriate suite or apartment number to residential and business addresses for improved mail deliverability
RANCHO SANTA MARGARITA, Calif. (October 20, 2009) – Melissa Data,
(www.melissadata.com), a provider of data quality and address
management solutions, today announced a new free add-on to the
company’s Address Object address verification API and MAILERS+4
postal automation software. The new add-on, called AddressPlus, will
analyze residential address records that are identified during
ZIP+4™ encoding and will append those records with the right
apartment number based on the last name, if available. AddressPlus
works concurrently with the USPS® SuiteLink® product used to append
or correct business address records with the appropriate secondary
suite information. Address data for AddressPlus is compiled by
Melissa Data from multiple business and residential sources and is
unique to Address Object and MAILERS+4.
“Melissa Data is on the leading edge of
address-updating technology
and we are proud to offer our proprietary AddressPlus add-on to all
Address Object and MAILERS+4 customers free of charge,” said Greg
Brown, Director of Marketing. “Now companies can avoid the waste and
high costs associated with mail that has gone undelivered or
returned simply because it was missing a suite or apartment number.”
In addition to AddressPlus, Melissa Data offers a wide variety of
list-enhancing products including real-time* and batch 48-month
NCOALink® change-of-address processing, delivery type indicator, and
DSF2®; plus an array of suppression services including UAA, Deceased
and Do-Not-Mail suppression.
NCOALink processing, which compares list data to the weekly updated
USPS Change- of-Address (COA) database, is the industry’s leading
method for proactively updating mailing lists. NCOALink® and CASSTM
processing, which includes SuiteLink, will help improve delivery and
reduce undeliverable-as-addressed (UAA) mail; and both are required
for First-ClassTM and Standard Mail® automation discounts.
To learn more about Melissa Data’s new AddressPlus, visit
www.MelissaData.com/addressplus.
ABOUT MELISSA DATA
Melissa Data is an active DMA member, as well as a member of the
DMA’s List & Database Council. The company was named #1 in Customer
Satisfaction in a 2009 data quality survey report conducted by
analyst house, The Information Difference. Since 1985, Melissa Data
has been a leading provider of data quality solutions with emphasis
on U.S., Canadian, and international address and phone verification,
and postal software. Melissa Data is a non-exclusive NCOALink Full
Service Provider Licensee and non-exclusive SuiteLink Interface and
Data Distributor Licensee of the United States Postal Service®.
Prices for Melissa Data products and services are not established,
controlled or approved by the USPS. For more information, visit www.MelissaData.com or call
1-800-MELISSA (635-4772).
*Melissa Data receives weekly NCOALink updates.
The following trademarks are owned by the United
States Postal Service®: First-Class, Standard Mail, USPS, CASS,
NCOALink, DSF2, ZIP+4, SuiteLink, USPS, and United States Postal
Service. DSF2 processing is provided by a nonexclusive licensee of
the United States Postal Service.
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