**DQ*Plus Basic gives customers affordable access to enterprise-level data quality**

SAN FRANCISCO [Oracle OpenWorld – booth # 2343] (October 12, 2009) – Melissa Data, (www.melissadata.com), in partnership with Acme Data, is expanding its data quality offerings, creating a “lite” version of DQ*Plus – a leading data quality solution to clean and consolidate enterprise data. The company is introducing the lite version, called DQ*Plus Basic, at the Oracle OpenWorld 2009.

DQ*Plus Basic provides an “always on” web service that cleans and standardizes addresses using an intuitive point-and-click interface designed for the business user. Future functionality will include geocoding, 411 directory assistance data, and NCOA^Link® Change of Address.

“By delivering access to data quality solutions like DQ*Plus Basic, at an affordable price, we’re delivering value to customers in times when they need it most,” said Gary Van Roekel, vice president. “These tools help companies protect their most valuable asset – their data, and provide immediate ROI by streamlining operations, making marketing and sales more efficient, and preventing waste.”

DQ*Plus Basic software has connectors for the Oracle E-Business Suite, Siebel and the Oracle database platform.

To learn more about DQ*Plus Basic, visit www.MelissaData.com/basic.

ABOUT MELISSA DATA
Melissa Data is an active DMA member, as well as a member of the DMA’s List & Database Council. For over 23 years, Melissa Data has been a leading provider of data quality solutions with emphasis on U.S., Canadian, and international address and phone verification, and postal software. Free trial software is available by visiting www.MelissaData.com or by calling 1-800-MELISSA (800-635-4772).

ABOUT ACME DATA
Acme Data is a leading provider of data quality software for enterprises. Acme Data's suite of integrated products enables businesses to maximize profitability and customer satisfaction by leveraging customer data within applications and across the enterprise. DQ*Plus is one in a suite of products that enables enterprises to build an up-to-date, accurate, unified, and complete view of all customer accounts within an organization

The following trademarks are owned by the United States Postal Service: NCOA^Link and United States Postal Service.