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News Releases
Melissa Data Unveils New Email Validation Tool
Email Object offers the fastest, easiest way to verify email addresses!
RANCHO SANTA MARGARITA, CALIF. (January 14, 2008) – Melissa Data, (www.melissadata.com),
a developer of high-performance contact data verification and mail
management solutions, has unveiled a new product for verifying email
addresses, Email Object. This customizable API tool can be used to
verify email addresses in databases, address books and spreadsheets,
or from a website form. Email Object is ideal for companies who rely
heavily on email communication to stay current and connected with
their customers, or for those companies looking to benefit from the
affordability of email marketing campaigns.
“The first thing you have to do in email marketing is capture
accurate data – it sets the stage for all future deliverability,”
explained Bud Walker, Data Quality Tools Product Manager for Melissa
Data. With Email Object you can remove invalid characters, as well
as verify, correct, and update the domains of email addresses in
batch or at point-of-entry to reduce undeliverable/bounce-back
emails and increase response rates every time you hit send.”
Marketers run into some common problems while capturing data.
“Customers sometimes enter ‘!’ instead of ‘@’, or double periods
‘..’ between the domain, or even misspell top level domains such as
‘con’ instead of ‘com’,” said Walker. “These would all be corrected
with advanced syntax checking and save the programming time
companies use to develop custom email validation rules.” Email
Object offers three optional degrees of verification: syntax check,
local database lookup, and MX-record lookup to ensure only
legitimate email addresses are saved to the database.
Features include batch and point-of-entry validation, editable
spelling lists, custom blacklisted and valid domains, a list of
125,000+ valid domains, a processing speed of millions of
records-per-hour, and availability for both Windows and UNIX-based
users.
Email Object is available as part of the Data Quality Suite—a
toolkit for complete contact data verification of full name,
address, phone number and email address— or as a standalone product
for $1,295.
For a Free Trial of Email Object or for more information visit:
http://www.melissadata.com/emailobject/emailobjres.asp
ABOUT MELISSA DATA
Melissa Data is an active DMA member, as well as a member of the
DMA’s List & Database Council. For over 23 years, Melissa Data has
been a leading provider of data quality solutions with emphasis on
U.S., Canadian, and international address and phone verification,
and postal software. Free trial software is available by visiting
www.MelissaData.com or by calling
1-800-MELISSA (800-635-4772).
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