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New Presort Tool from Melissa Data
Qualifies Mailings for Maximum Postal Discounts

API-based tool enables users to presort mailings in custom applications

RANCHO SANTA MARGARITA, Calif. (January 9, 2007) — Melissa Data, a leading provider of data quality software and services, today announced the addition of the Presort Object (patent pending) to their family of data quality tools for custom applications. The API-based tool is aimed at direct mail houses, banking and financial institutions, or any company that could benefit from reduced rates on their 2007 mailings. Designed to allow companies to automate mailings for maximum postal discounts, Presort Object takes a company’s mailing data and assigns it the correct sortation order for the lowest First-Class Mail® rates possible. The savings realized are truly worth investigating. For example, a 10,000 piece mailing sorted by Presort Object would be eligible for $1000 less in postage than the regular rate.

This revolutionary development in postal software facilitates the development of a new breed of applications that not only ensures the quality of contact data, but also prepares that data for actual bulk delivery to the Post OfficeTM. Presort Object enables sorting any list that has been processed with a current CASS Certified™ engine for ZIP + 4® codes, such as Melissa Data’s Address Object. As long as the mailing list has been CASS™ verified, standardized and encoded, Presort Object will complete the process by sorting the mail pieces for the lowest automation rates possible.

“With the nature of competition in the marketplace, businesses simply cannot afford to cut back on their direct mail campaigns, yet rising postal costs can make this a challenge,” explains Melissa Data president, Ray Melissa. “Businesses can be sure that their mailings are getting delivered at the best possible rate when they process their lists with Presort Object.”

Presort Object completes the Data Quality Tools suite from Melissa Data that includes the CASS Certified Address Object with DPVTM, plus Name and Phone Objects. Optional add-on components (GeoCoder, Residential Business Delivery Indicator and Canadian Addresser) provide even more data accuracy power and versatility to the suite of tools designed for maximum data quality hygiene and management.

Presort Object is a cost-effective, efficient, customizable end-to-end solution to mailings that doesn’t take a whole development team to implement. Its clever design and efficient interface gives custom mailing applications the features to fully automate the mailing process.
A free trial of Presort Object API may be downloaded by visiting:
http://www.melissadata.com/presort.
 
About Melissa Data
Melissa Data, based in Rancho Santa Margarita, Calif. provides data quality solutions with emphasis on address and phone verification, postal encoding, and data enhancements. The company is a leading provider of easy-to-use and cost-effective solutions for achieving the highest level of data quality for lifetime value. A powerful line of software, databases, components and services afford our customers the flexibility to achieve quality U.S., Canadian and international contact information using almost any language, platform, and media for point-of-entry or batch applications. Free trial software is available by visiting www.MelissaData.com or by calling 1-800-800-6245.

CASS, PAVE, ZIP + 4, Post Office, and First-Class Mail are trademarks of the USPS®.

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