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Melissa Data
Partners with Intelligent Direct
to Offer Customized Business Maps
Specialized ZIP Code maps can help nearly every
type of business manage their influence in a specific market area.
Rancho Santa Margarita, CA (February 8,
2005)—Melissa Data, a leading provider of data quality software and
services, today announced that it has formed a partnership with
Intelligent Direct, the nation’s largest producer of custom business
maps. Under the agreement, Melissa Data will offer Intelligent Direct’s
line of map products under the name MelissaMAPS.
Melissa Data will feature many different types of maps including carrier
route maps, ZIP Code maps, state ZIP Code maps and custom area maps. The
maps can be used to manage mailings, target households, design sales
territories or plan deliveries.
Every business is influenced by its location and demographics, and these
maps will help businesses manage their influence in a specific market.
For example, an area map allows businesses to specify a center point for
their map and how much coverage they want. Coverage can be specified by
radius or driving time.
“Pinpointing exactly what areas to cover when mailing marketing
materials is crucial to a business,” said Ray Melissa, president of
Melissa Data. “These customized maps will help businesses eliminate
wasted mail and save money on postage.”
“Businesses want exactly the maps they need, when they need them,” said
Dan Olasin, president of Intelligent Direct. “Our partnership with
Melissa Data will give their clients direct access to thousands of
different maps. The maps can be ordered online and delivered within
hours.”
The maps can easily be customized for nearly every line of business—for
direct marketers, retailers, delivery services, real estate agents, and
other business professionals.
Melissa Data will offer a variety of map types—from wall maps, to
digital maps and map books. Customers can select the map color and size
best suited for their needs. The customer also can select the maps’
finishing options including lamination, mounting, magnetic backing and
spring rollers.
Editors are invited to visit
http://melissamaps.zipcodemaps.com/ to view map options.
About Melissa Data
Celebrating its 20th year in business, Melissa Data, the Data
Superstore, helps companies manage and optimize their contact data.
Melissa Data provides solutions for address and phone number validation,
postal coding, data enhancements and sales leads. Every day more than
70,000 people visit the company’s Web site. A powerful line of software,
databases, programming tools, and hygiene services has made Melissa Data
a recognized leader in the data quality industry. For more information,
or to request trial software, contact Melissa Data at 1-800-800-6245 or
visit www.melissadata.com
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