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Half-Million People Register For Free Location-Based Lookup Service

Melissa Data reports over 900 new registered users every day

RANCHO SANTA MARGARITA, Calif. (Feb. 20, 2007) – Melissa Data (www.MelissaData.com), a provider of data quality software and services, announces registered users of its free lookup service has hit 500,000 – with over 900 new registered users daily, demonstrating that value-added Internet search tools are still one of the most popular uses of the Net.

The search tools work by allowing input of variations of street names, area codes, partial or whole telephone numbers, or ZIP® codes. The data returned by Melissa Data enables users to verify mailing addresses, update phone numbers, and access the latest demographic data on states, cities and counties.

The search service also allows users to find contributors to federal elections, locate non-profit organizations, and learn about U.S. place names. One unique search is the phone number lookup. With this feature, a user can easily trace the origin of a phone call from a caller ID service.

Melissa Data also offers a Private Label Lookup Program for companies looking for their own high-caliber lookups page. Visitors to a company’s Web site are directly linked to Melissa Data’s Free Lookups page but they will only see the company’s logo, no other ads or corporate identities will appear on the page. It’s a private label lookups page that will keep visitors coming back time after time to a company’s Web site.

Melissa Data has spent hundreds of hours of programming time to build an efficient suite of tools and services to make this data easily accessible from a single location. Moreover, Melissa Data is continually certified by the U.S. Postal Service® to use and distribute address data, a guarantee of accuracy and reliability. The benefits of accurate data can be measured in lower operating costs and better deliverability of important business communications.

Additional Uses of the Free LookUps Engine
Melissa Data’s search databases can also be used to: 1) locate post offices, 2) display area codes or ZIP codes within a radius, 3) calculate the distance between any two ZIP codes, 4) find Canadian address and phone data, 5) get location information on worldwide place names, 6) find the time zone of a phone number, 7) find out average home values, 7) access U.S. tax statistics, and 8) order mailing lists.

Journalists are encouraged to take the LookUps for a test drive by visiting /presslook. For more information on this service, contact Melissa Data at 800-800-6245.

About Melissa Data
Since 1985 Melissa Data has been providing data quality and mailing solutions, with an emphasis on address and phone verification, postal encoding, and data enhancements. MAILERS+4®, the top-selling postal automation software is SERP and CASS Certified™, and is part of a powerful line of software, components, databases and services that empower customers to achieve quality U.S., Canadian and international contact information for their point-of-entry or batch applications. Free trial software and more information are available by visiting www.MelissaData.com or by calling 1-800-800-6245.

Melissa Data is a non-exclusive licensee of the United States Postal Service.

ZIP, U.S. Postal Service and CASS are trademarks of the USPS.

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