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Melissa
Data Announces DPV Add-on to MAILERS+4
Rancho Santa Margarita,
CA—April 14, 2003— Melissa Data today released software that allows
businesses to send mail and parcels with the highest level of address
accuracy. Delivery Point Validation (DPV) will help bulk mailers,
publishers and other businesses save money on postage, reduce
undeliverables, and measure marketing campaigns more effectively.
DPV
is the newest add-on to MAILERS+4, Melissa Data’s top selling
Windows-based postal automation software. With the DPV component,
MAILERS+4 will now confirm whether an individual address actually exists,
right down to the apartment or suite number. In addition, DPV detects if
an address is a commercial mail receiving authority such as a Mail Boxes
Etc store.
DPV goes beyond the
standard CASS certification process by verifying if an address is actually
served by the U.S. Postal Service. Before DPV, addresses could only be
verified to a street range and not a specific delivery location.
MAILERS+4
is the easy-to-use, affordable mailing software that meets the direct-mail
needs and budgets of any size organization. CASS, PAVE Gold*, and POSTNET
certified by the USPS, this desktop program can save users up to 65
percent in postage and printing in four easy steps: 1) Verify, correct and
standardize addresses with ZIP+4, carrier route and delivery point codes;
2) Eliminate duplicate records; 3) Postal presort for the lowest possible
rates for First-Class, Periodicals, and Standard Mail, including
nonprofits; and 4) Print bar-coded labels, container tags and required
postal forms. MAILERS+4 includes free technical support and built-in
tutorials.
The
DPV component is the fourth add-on to be offered with MAILERS+4. Other
options include Canadian Addresser, GeoCoder, and Enhanced Line of Travel
(E-LOT).
The
Standard version of MAILERS+4 is priced at $790 and the Professional
version is priced at $1290. Both versions include six bimonthly updates of
the USPS address data. The
price for Melissa Data’s DPV add-on is $690. A free 30-day trial of
MAILERS+4 is available by visiting http://www.melissadata.com/mp4.html.
About Melissa Data
Celebrating its 20th year in business, Melissa Data, the Data
Superstore, helps companies manage and optimize their contact data.
Melissa Data provides solutions for address and phone number validation,
postal coding, data enhancements and sales leads. Every day more than
70,000 people visit the company’s Web site. A powerful line of software,
databases, programming tools, and hygiene services has made Melissa Data
a recognized leader in the data quality industry. For more information,
or to request trial software, contact Melissa Data at 1-800-800-6245 or
visit www.melissadata.com
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