MELISSA DATA EXTENDS DATA QUALITY TO ENTERPRISE APPLICATIONS WITH DQ*PLUS


Melissa Data teams with Stalworth to deliver data cleansing application for the corporate user

RANCHO SANTA MARGARITA, Calif., May 23, 2006 – Melissa Data, a leading provider of data quality software and services, today announced the availability of DQ*Plus, a next generation data quality platform that cleans data and consolidates duplicate customer records within enterprise applications. Offered in partnership with Stalworth Inc., a data quality software company, DQ*Plus delivers powerful features with a uniquely simple implementation process.

DQ*Plus automatically cleans data in customer databases, keeps it constantly clean, and prevents bad data from being entered. DQ*Plus also identifies and merges duplicate records, preserving the best data from each record. Melissa Data’s Address Object, an integral component of DQ*Plus, provides the CASS™ certified engine for U.S. address validation and enhancement.

“Data quality initiatives are gaining greater importance as corporations must integrate, manage, maintain and actually use data from multiple sources across their enterprise,” said Marcia Kaufman, partner, Hurwitz & Associates, a Massachusetts-based technology and business consultancy. “As a company’s information infrastructure becomes more complex – for example more data sources, more movement of data, the need to link data from disparate sources and more sophisticated ways of interacting with data – information collected simply must be relevant, usable and understandable.”

Unique to DQ*Plus are pre-packaged rules and a point-and-click interface designed for faster implementation for the corporate user – hours or days as opposed to weeks or months. DQ Plus provides packaged solutions for Siebel, Oracle, IBM-DB2 and Microsoft SQL Server.

“DQ*Plus provides the quickest path for businesses to increase the value of their investments in enterprise applications. By delivering clean and accurate data, as well as a consolidated view of the customer, DQ*Plus enables businesses to increase product up-sell and cross-sell, reduce marketing and operational costs and improve customer satisfaction,” said Gary Van Roekel, vice president, sales & marketing, Melissa Data. “And enterprises using DQ*Plus no longer face the high costs and critical time lost while implementing unnecessarily complex products. With DQ*Plus, businesses achieve their data quality goals in record time.”

DQ*Plus includes a service-oriented architecture (SOA) and was developed on the J2EE platform. DQ*Plus offers both a Java and a Web Services API ensuring maximum interoperability with legacy and third party applications. These APIs can be used to embed data quality functionality anywhere in the enterprise including custom applications and system integrations. The DQ*Plus SOA provides the highest level of performance, scalability and interoperability while offering maximum protection for your software investment.

For a free demonstration or to download a white paper, visit www.melissadata.com/dqpress. The product is available by contacting Melissa Data at (800) 800-6245.



About Melissa Data
Celebrating its 21st year, Melissa Data, the Data Superstore, helps companies manage and optimize their customer data. Melissa Data provides solutions for address and phone number validation, postal encoding, data enhancements and sales leads. A powerful line of software, databases, programming tools, and data hygiene services has made Melissa Data a recognized leader in the data quality industry. For more information, call 1-800-800-6245 or visit www.melissadata.com.

About Stalworth
Stalworth, Inc. is a leading provider of data quality software for enterprises. Stalworth’s suite of integrated products enables businesses to maximize profitability and customer satisfaction by leveraging customer data within applications and across the enterprise. For more information, call 1-650-638-7851 or visit www.stalworth.com.