|
Melissa Data
Partners with the Capistrano Unified School District Foundation to Raise
Money for Kids
As part of their newly launched Nonprofit Division, Melissa Data will
work with the Capistrano Unified Foundation to raise funds for:
1) smaller class sizes
2) arts, music and technology enrichment
3) after-school and summer programs
RANCHO SANTA MARGARITA, Calif. (June 29, 2004) – Data quality software
provider Melissa Data today announced its partnership with the
Capistrano Unified School District Foundation to build and execute a
fundraising program, School-Aid, that will raise much-needed monies for
Capistrano school programs hardest hit by recent budget constraints.
Donations raised will be earmarked for 1) smaller class sizes, 2) arts,
music and technology enrichment and 3) after-school and summer programs.
The jointly executed program will include a direct mail campaign aimed
at community stakeholders (Capistrano Unified Foundation families and
local businesses who benefit from being located in communities with
strong schools). To ensure zero waste and maximum return, Melissa Data
will build this unique outreach effort using their extensive postal
databases, mailing software, campaign measurement tools, and data
enrichment services.
“What we have learned from our 20-years of experience in the
data-quality industry can successfully be applied to nonprofit
fundraising,” explains project manager, Nick Alivojvodic. “Direct mail
is a powerful tool to raise money and build a base of loyal donors. We
will create and mail an appeal to every household in the Capistrano
Unified district, measure the success, and provide ongoing support to
help the Foundation reach its financial goals.”
The newly developed nonprofit program from Melissa Data, called
School-Aid, includes several components: Consultation & Messaging (based
on their 20-years of experience in the direct mail industry); Design &
Creation (of program collateral that simply and directly explains
Capistrano Unified Foundation’s goals and needs); Printing, Mailing and
Data Analysis (benefiting from Melissa Data’s ability to presort and
target mailings to ensure the lowest possible postage rate available);
and Funds Processing and Reporting.
“As a nonprofit organization, we are constantly being deluged by
requests from companies offering us ‘fundraising events’ where students
are required to sell items door-to-door for a small percentage of the
revenue or other similar such programs that yield minimal returns,” said
Cori Sponagle, administrative director of the Capistrano Unified
Foundation. “So when Melissa Data approached us with their new
School-Aid program, we were pleasantly surprised to find that there was
virtually zero risk and no upfront costs to the Foundation. In addition,
their program dovetailed perfectly into our existing plans for our
annual fundraising. We are excited about the potential for this program
to be a catalyst for our best fundraising year to-date.”
Key Program Goals
• Raise money for the Capistrano Unified Foundation
• Raise funds without any up-front costs or risk
• Find new donors
• Create community partnerships to better education
• Acquire and build a base of loyal supporters
• Maximize time and effort
• Increase visibility for the Capistrano Unified Foundation
About Capistrano Unified School District Foundation
The Capistrano Unified School district serves approximately 50,000
students in Orange County and is one of the fastest growing school
districts in the State of California. Celebrating its 11th anniversary,
the mission of the CUSD Foundation is to assist all 50 CUSD schools,
providing much-needed funds that affect every child in every school. The
Foundation is a volunteer-based, non-profit partnership that has raised
over $600,000 for CUSD students, teachers and schools for arts and music
programs, teacher grants, scholarships and library and technology
improvements. For more information, visit
www.cusdfoundation.org.
About Melissa Data
Celebrating its 20th year in business, Melissa Data, the Data
Superstore, helps companies manage and optimize their contact data.
Melissa Data provides solutions for address and phone number validation,
postal coding, data enhancements and sales leads. Every day more than
70,000 people visit the company’s Web site. A powerful line of software,
databases, programming tools, and hygiene services has made Melissa Data
a recognized leader in the data quality industry. For more information,
or to request trial software, contact Melissa Data at 1-800-800-6245 or
visit www.melissadata.com |
