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News Releases
City and County of Denver
Selects Melissa Data for Address Verification Tool
Real-time verification service cleanses addresses coming in from
city’s 311 Call Center
RANCHO SANTA MARGARITA, CA (August 14, 2006)
--- Melissa Data, a leading provider of data quality software and
services, announced that the City and County of Denver has selected
Melissa Data’s Address Object and GeoCoder Object tools for
real-time verification of caller data.
The City and County of Denver signed up for Address Object and
GeoCoder Object to validate addresses and pinpoint specific
geographic locations streaming in from its newly launched 311 Call
Center. The system is designed to accept non-emergency calls and
make city services easily accessible to its constituents.
Address Object is powered by a CASS Certified™ address verification
engine and meets the strictest U.S. Postal Service specifications
for address accuracy and ZIP + 4® codes. Address Object verifies and
cleans up Denver’s database of inaccurate, incomplete and
undeliverable addresses at the point of entry. GeoCoder Object
pinpoints locations with longitude and latitude, as well as appends
Census tract, block numbers and county name. In Denver’s case, the
GeoCoder Object helps locate the caller’s address and service
delivery address.
David Luhan, the GIS Manager for the City of Denver’s Geographic
Information Systems (DenverGIS), says “Address accuracy is vital for
the effective delivery of information and city services. Using the
Address Object enables us to ‘extend’ our current address web
service beyond Denver and provides an accurate method to determine
where call volume is coming from. Over 90 percent of the city’s
business requires a valid address so it’s essential to accurately
pinpoint a caller’s location to provide them with the correct
information and city service to fulfill their needs.”
Denver’s 311 Call Center handles a variety of call types, ranging
from informational questions to service requests. Constituents that
dial 311 can, for example, report a pothole, a loose animal or a
disabled vehicle. The phone attendant would first verify the address
where the resident is calling from and the address where the service
is being requested.
Then, the phone attendant would direct the caller to the appropriate
city service or adjacent jurisdiction. The 311 system utilizes the
PeopleSoft CRM and accessed DenverGIS’ address web service that
leverages the city’s existing address database for ‘in-city’
addresses and the Address Object for ‘out-of-city’ addresses.
Currently the city’s 311 Call Center receives more than 400 calls a
day. In the past, before the 311 phone system was implemented, local
residents had to refer to the city’s BluePages to find out more
information on city services. This process was not as convenient to
Denver’s constituents as simply dialing 3-1-1 to access information.
After almost a year of production implementation, Luhan is very
pleased with the data and services Melissa Data provides. “After
extensive research and evaluations we found this product to be most
affordable and the easiest to implement,” he notes.
About Melissa Data
Celebrating its 21st year, Melissa Data, the Data Superstore, helps
companies manage and optimize their customer data. Melissa Data
provides solutions for address and phone number validation, postal
encoding, data enhancements and sales leads. A powerful line of
software, databases, programming tools, and data hygiene services
has made Melissa Data a recognized leader in the data quality
industry. For more information, call 1-800-800-6245 or visit
www.melissadata.com.
CASS Certified, ZIP Code, ZIP + 4 and USPS are trademarks of the
United States Postal Service.
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