Melissa Data Partners with Trackmymail.com
to Offer PLANET Codes

Mail tracking service allows retailers, publishers, banks and others to follow their mail and view results online.

RANCHO SANTA MARGARITA, Calif. (September 8, 2004) — Melissa Data, a leading provider of data quality software and services, today announced a partnership with Trackmymail.com to offer PLANET Code™ tracking services to volume mailers.

PLANET Codes are bar-coded labels that are scanned by the U.S. Postal Service as the mail moves through postal delivery points. Melissa Data will offer preprinted PLANET Code labels in handy TracKits™ provided by Trackmymail.com.

High-volume mailers such as retailers, banks and publishers are relying on PLANET Code technology to measure the effectiveness of mailing efforts, schedule follow up mailings, identify delivery problems in specific markets, or coordinate telemarketing and other media.
“The Trackmymail.com system allows mailers to follow their mail and know when it has arrived,” said Ray Melissa, president of Melissa Data. “When you know the status of your mail, you can plan events, schedule phone calls or emails, staff up for response, or just have peace of mind knowing that your mail was delivered.”

Trackmymail.com President Dave Lewis commented on the partnership: “Melissa Data is an established player in the mailing software industry, and we know they can offer our service to a market that will see tremendous benefits. Our combined effort provides Trackmymail.com with an excellent outlet and Melissa Data’s customers with a valuable service.”

How Trackmymail.com works
As a mail piece is sorted on a USPS barcode sorter the sorter also reads the PLANET code, which identifies the mailer and the mailing. The USPS sends this scan data to Trackmymail.com where it is posted on the Web in real-time reports that are easy to access. Mailers can purchase PLANET Codes preprinted on pressure sensitive labels in various quantities offered in TracKits. The customer then defines the mailing, and monitors the progress by date, ZIP Code, state, postal facility, etc. as the mail is being delivered. An estimated in-home projection date is provided based upon the last scan date by the USPS.
About PLANET Code technology

The PLANET Code is an additional barcode that is part of the Confirm Program from the U.S. Postal Service. Confirm tracks PLANET Codes every time they pass through a barcode sorter. The PLANET Code identifies the mailer, and the scanning data is transmitted to account holders. The Confirm program began as a test in 1998 and became fully operational in 200.

Editors are invited to visit http://www.melissadata.com/track to learn more about TracKits and PLANET Codes.
 

About Melissa Data
Celebrating its 20th year in business, Melissa Data, the Data Superstore, helps companies manage and optimize their contact data. Melissa Data provides solutions for address and phone number validation, postal coding, data enhancements and sales leads. Every day more than 70,000 people visit the company’s Web site. A powerful line of software, databases, programming tools, and hygiene services has made Melissa Data a recognized leader in the data quality industry. For more information, or to request trial software, contact Melissa Data at 1-800-800-6245 or visit www.melissadata.com