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Melissa Data
Announces SmartMover
to Support NCOALink
™
New option for MAILERS+4 Postal Software enables secure address
updating
October 18, 2004 - Melissa Data, a leading provider of data quality
software and services, today announced the release of SmartMover, an
add-on to its best-selling MAILERS+4 presort software.
SmartMover was designed to support NCOALink, the new change-of-address
technology from the United States Postal Service (USPS®). Melissa Data
is certified by the USPS as a NCOALink Interface Developer and Interface
Distributor.
With a subscription to SmartMover, mailers can apply to the USPS for
their own certification as a NCOALink end-user or service provider. One
of the criteria set by the USPS is that applicants must have a monthly
subscription to CASS-certified postal software from a licensed Interface
Distributor for NCOALink. Melissa Data’s MAILERS+4 fulfills that
software requirement.
MAILERS+4 software with SmartMover will allow mailers to update their
in-house lists with the most recent address changes from the USPS. The
data is updated monthly and delivered directly to the end user for list
cleansing.
With out-of-date addresses, mail can be delayed, returned or delivered
to a resident who is not the intended recipient. By using SmartMover,
mailers will have access to one of the preferred methods for satisfying
the USPS Move Update requirements for First-Class Mail discounts.
About Melissa Data
Celebrating its 20th year in business, Melissa Data, the Data
Superstore, helps companies manage and optimize their contact data.
Melissa Data provides solutions for address and phone number validation,
postal coding, data enhancements and sales leads. Every day more than
70,000 people visit the company’s Web site. A powerful line of software,
databases, programming tools, and hygiene services has made Melissa Data
a recognized leader in the data quality industry. For more information,
or to request trial software, contact Melissa Data at 1-800-800-6245 or
visit www.melissadata.com |
