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Melissa
Data Releases ListWareŇ
4.0
Free
data formatting program allows for easy transfer of postal files
for NCOA processing.
San Francisco, CA - Data services provider Melissa
Data today announced the release of ListWare 4.0, a patented software
program used for submitting postal files to Melissa Data for National
Change of Address (NCOA) matching. The announcement was made here at the
Direct Marketing Association’s 85th Annual Conference & Exhibition.
ListWare allows a company to extract from a database
only the fields that are relevant for comparison of records against the
U.S. Postal Service’s NCOA database. ListWare formats the appropriate
fields in the company’s list and then compresses and encrypts the file
for secure online submission to Melissa Data for address updating.
ListWare is easy to install and
simple to use. A friendly help wizard guides the user through all the
steps, including selecting services, formatting data fields, calculating
fees, transferring files and managing returned files.
The newest version of this popular
utility includes Address Check Plus (CASS certification), Duplicate Check
and Area Code Update service options. Moreover, first-time users of
ListWare can get up to 15,000 records processed at no cost.
Melissa Data offers ListWare as a
free download and encourages businesses to use the NCOA service option at
least twice per year.
“Use of NCOA is not only one of
the requirements for First Class mailing discounts offered by the USPS,
but it also helps businesses stay in touch with valuable customers and
prospects as they move,” said Raymond Melissa, president of Melissa
Data. “This is a proactive way for business mailers to update their
address databases and remove the duplicates prior to mailing.”
The NCOA process matches a
company’s mailing list against a database of address changes submitted
to the Postal Service. The USPS file contains more than 152 million
records and 48 months of permanent address changes. According to the USPS,
more than 40 million individuals, families and businesses move each year,
meaning that up to 20 percent of the people or companies in a database
could have a new address.
ListWare may also be used to process files for other
data enhancements such as MCOA (multi-source change of address), address
and phone append, SIC append and DSF.
Facts About ListWare
*Melissa Data has distributed more than 25,000 copies
of ListWare to the mailing industry since 1997.
*During the month of September 2002, 70 percent of
the records submitted to Melissa Data for NCOA processing were formatted
and transmitted via ListWare.
*Melissa Data expects to process 400 million records
through ListWare during the next 12 months.
*ListWare incorporates technology covered under
United States Patent No. 6,131,101 issued October 10, 2000.
About Melissa Data
Celebrating its 20th year in business, Melissa Data, the Data
Superstore, helps companies manage and optimize their contact data.
Melissa Data provides solutions for address and phone number validation,
postal coding, data enhancements and sales leads. Every day more than
70,000 people visit the company’s Web site. A powerful line of software,
databases, programming tools, and hygiene services has made Melissa Data
a recognized leader in the data quality industry. For more information,
or to request trial software, contact Melissa Data at 1-800-800-6245 or
visit www.melissadata.com
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