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Melissa Data Receives Validation for
Oracle® Warehouse Builder


RANCHO SANTA MARGARITA, CA—December 6, 2004—Melissa Data, a leading provider of data quality software and services, today announced that Address Validator, a data-cleansing solution, has been approved by Oracle Corp. for Oracle® Warehouse Builder. Melissa Data was also named a partner in the Oracle PartnerNetwork.

Address Validator for Oracle Warehouse Builder is a simple plug-in that allows Oracle Warehouse Builder users to cleanse, validate and standardize name and address data that is critical to an enterprise.

Address Validator for Oracle Warehouse Builder verifies and corrects any U.S. address; appends ZIP+4 Codes using Melissa Data’s CASS-certified validation technology; standardizes addresses to U.S. Postal Service specifications; and provides latitude/longitude coordinates and other geographic information such as county names.

“We are pleased to work with Oracle to develop an affordable data quality solution for Oracle Warehouse Builder,” said John Nydam, Melissa Data product manager.
“Address Validator is easy to install, easy to use, and can be purchased for less than the price of a laptop. Address Validator will give Oracle Warehouse Builder users confidence in the long-term integrity of their databases by ensuring that address entries are accurate, complete and deliverable.”

The combined Oracle Warehouse Builder and Address Validator solution can also be used to discover the gender makeup of contacts in a database. Address Validator splits a full name into five components and appends a gender code using a database of more than 12,000 multi-ethnic first names.

Bad data is a billion-dollar problem, according to The Data Warehouse Institute. The costs can be measured in lost sales, customer complaints, customer defection, higher postage and returns fees, duplicate labor, and fraud. But with clean, verified data organizations will see lower operational costs, happier customers, and more respect for their brands.

The source data files for validation consist of the U.S. Postal Service database of 150 million deliverable addresses. Canadian postal data provided by Canada Post can also be purchased for Address Validator. The data files are provided bi-monthly.

About the Oracle Partner Network
The Oracle PartnerNetwork is a global business network of more than 13,000 companies who deliver innovative enterprise software solutions based on Oracle software. Through access to Oracle’s premier products, education, technical services, marketing and sales support, the Oracle PartnerNetwork provides partners with the resources they need to be successful in today's Internet economy. Oracle partners are able to offer customers leading-edge solutions backed by Oracle’s position as the world's largest enterprise software company.
Oracle is a registered trademark of Oracle Corporation and/or its affiliates.

For Information About Oracle Warehouse Builder

Phone: 1-800-800 6245
Fax: 949-589-5211

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About Melissa Data
Celebrating its 20th year in business, Melissa Data, the Data Superstore, helps companies manage and optimize their contact data. Melissa Data provides solutions for address and phone number validation, postal coding, data enhancements and sales leads. Every day more than 70,000 people visit the company’s Web site. A powerful line of software, databases, programming tools, and hygiene services has made Melissa Data a recognized leader in the data quality industry. For more information, or to request trial software, contact Melissa Data at 1-800-800-6245 or visit www.melissadata.com