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Saab
Cars USA Selects Melissa Data for CRM Application
Internet verification service cleanses customer data sent to
dealerships
Rancho Santa Margarita, CA—February 24,
2004— Melissa Data, a leading provider of data quality software and
services, today announced that Saab Cars USA has selected Melissa Data’s
Data Quality Web Service for real-time verification of customer data.
The automaker, based in Norcross, Ga., recently signed up for the Data
Quality Web Service (DQWS) to validate addresses that are provided by
customers or prospects during online inquiries. The contact information
entered at saabusa.com are verified, corrected and standardized prior to
the data being transferred to Saab’s CRM warehouse or sent to its
network of 230 auto dealerships.
Now when individuals inquire about test drives, ask for literature to be
mailed, or seek information about financing or certification, Saab can
be confident the address records it has collected are accurate.
“It is important that data we collect is a quality consumer address so
when we re-contact them we can do so effectively,” said Richard Amling,
Direct Marketing Analyst in the CRM Group, Saab Cars USA.
Amling said Melissa Data’s point-of-entry verification service is ideal
for Web and e-commerce applications, and especially useful in
recognizing fraudulent entries.
DQWS is a unique data entry verification service capable of validating
and correcting addresses, updating phone area codes, parsing names and
appending gender, and spotting fraudulent entries such as vulgar words.
By ensuring that all new address entries are free of errors and
complete, the service gives business users confidence in the long-term
integrity of their databases.
Addresses are verified to meet the strictest U.S. Postal Service
requirements for accuracy.
Once an address is verified, corrected, and standardized, a ZIP+4 code
is appended to the record. DQWS then links the address to a time zone,
congressional district, or county. DQWS also returns latitude and
longitude coordinates, which can be used to calculate distances to a
dealer, store or service location.
DQWS uses the XML standard, and works with all operating system
including Windows, MAC, Linux and Sun. All of the software and source
data used to generate validation is located and maintained on Melissa
Data’s secure servers. For the subscriber, there is nothing to install,
update, or maintain.
A 30-day trial of the Web Service is available by visiting
http://www.melissadata.com/dqt/xml.htm
About Melissa Data
Celebrating its 20th year in business, Melissa Data, the Data
Superstore, helps companies manage and optimize their contact data.
Melissa Data provides solutions for address and phone number validation,
postal coding, data enhancements and sales leads. Every day more than
70,000 people visit the company’s Web site. A powerful line of software,
databases, programming tools, and hygiene services has made Melissa Data
a recognized leader in the data quality industry. For more information,
or to request trial software, contact Melissa Data at 1-800-800-6245 or
visit www.melissadata.com
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