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Melissa Data Launches Personator to Reduce Fraud and Data Entry Errors in Ecommerce Applications
Cloud-Based Data Quality Service Uniquely Enables Full Contact Authentication via Integrated Management of Name, Address, Email, Phone, and Other Data
RANCHO SANTA MARGARITA, Calif., Oct. 9, 2012 – Melissa
Data, a leading provider of contact data quality and direct
marketing solutions, today announced Personator, an integrated data
quality Web service designed to provide identity verification and
fraud prevention for ecommerce applications. Personator does this by
offering the unique ability to determine whether associations
between different elements, such as name and address, are correct.
This increases accuracy by ensuring a valid and correct link between
the data and identity of individual customer contacts.
With the capability to compare incoming customer and prospect data
against multi-sourced data sets ― including telecom data, USPS
datasets, title and deed information, financials, and GIS ―
Personator can verify an identity, correct addresses, and append
missing contact information. This level of intelligence is
particularly important in ecommerce and call center applications,
helping to reduce fraud and data entry errors by confirming a name
matches an address; correcting address, telephone, and email
information; and appending information such as address type as a
residence or business, if the property has been vacant for more than
90 days, and if the address is missing a suite or apartment number.
“Verifying that a name ‘belongs’ to a certain address can be highly
effective in improving customer service and data quality across the
organization,” said Bud Walker, director of data quality solutions
for Melissa Data. “This level of confidence in the data is key to
quickly authenticating an identity ― helping online merchants and
other companies prevent fraud and accurately determine risk.”
Personator is flexible and cloud-based, supporting multiple
protocols such as SOAP, XML, REST, and JSON. Personator’s Check
feature allows overall improvement of contact records through data
parsing and conservative corrections; its advanced address
correction (AAC) technology allows more aggressive corrections and
appends to address data. Personator’s Verify feature enables data
managers to validate whether the different elements of a record
truly correlate to the same individual. Specific data can be
nominated as the centric record (for instance, a postal address or
an email address) providing an effective means to determine whether
other contact data elements correlate.
To request a Personator free trial, click here. For more on
Personator and other Melissa Data solutions visit
www.MelissaData.com or call 1-800-MELISSA (800-635-4772).
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