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Melissa Data Closes 2009 with Record Sales for the Company’s Data Quality Product Line

Multiple sales in December for their Total Data Quality Integration Toolkit helped make it a banner year


RANCHO SANTA MARGARITA, Calif. (February 16, 2010) – Melissa Data, (www.melissadata.com), a provider of data quality and address management solutions, announced the company closed out 2009 with record sales for the company’s Data Quality Tools product line. In addition, multiple sales in December for the Total Data Quality Integration Toolkit (TDQ-IT) helped close out the year exceeding expected forecast. TDQ-IT leverages Microsoft’s SQL Server Integration Services (SSIS) to provide the most affordable enterprise-level data quality and integration platform available, to help companies verify, update, standardize, dedupe and enrich their CRM data assets across the enterprise.

“Businesses are looking to trim the fat from their budgets and operate leaner in a soft economy – an excellent place to start is by identifying waste and inefficiencies caused by incorrect, out-dated, or duplicate contact data,” said Melissa Data Director of Marketing Greg Brown. “So even in a soft economy, or more importantly because of a soft economy, we see demand for our data verification tools continue to be strong as organizations look to streamline operations, cut waste and achieve a more unified view of the CRM data for lifetime value.”

Melissa Data has a host of data quality and enrichment solutions to help any size company – from small to mid-size companies to Fortune 500. The product offering includes multiplatform APIs, Web services, and enterprise platforms like TDQ-IT which delivers the full spectrum of data quality processes as defined by Gartner’s Magic Quadrant.

Free trials of Melissa Data’s data quality tools and TDQ-IT are available at www.melissadata.com/dqt or call 1-800-MELISSA to learn more about the company’s 4-month guaranteed ROI program


ABOUT MELISSA DATA
Melissa Data is an active DMA member, as well as a member of the DMA’s List & Database Council. The company was named #1 in Customer Satisfaction in a 2009 data quality survey report conducted by analyst house, The Information Difference. Since 1985, Melissa Data has been a leading provider of data quality solutions with emphasis on U.S., Canadian, and international address and phone verification, and postal software. For more information, visit www.MelissaData.com or call 1-800-MELISSA (635-4772).