Melissa Data Launches RightFielder Object –

Multiplatform API turns unfielded or inconsistent data into usable, organized data

RANCHO SANTA MARGARITA, Calif. (October 5, 2010) – Melissa Data, a developer of high performance data quality and address management solutions, today announced the launch of RightFielder Object, a multiplatform API that will intelligently parse and organize inconsistent or unformatted data into correctly formatted fields. Using proprietary parsing logic, RightFielder Object can analyze free-form data, recognize where fields begin and end, and assign the contents to the correct output property. RightFielder Object also indentifies multiple types of data in the same field (e.g. city and state) and reorganizes the data into new columns each with a single data type.

"RightFielder is a great tool for database administrators and developers that need to access, convert, or migrate unstructured or inconsistent legacy data,” said Bud Walker, product manager at Melissa Data. “RightFielder turns what was essentially garbage into good data that can now be standardized, cleaned, updated and used."

In addition, RightFielder Object recognizes and extracts data like personal names, company and department names, email and Web addresses, and phone numbers. RightFielder Object can also define and refield custom data types like social security numbers (SSN), IP addresses, dates, and proprietary account number formats.

For a free 30-day trial of RightFielder Object, please visit: www.melissadata.com/rf 

About Melissa Data
Celebrating its 25th anniversary, Melissa Data is a data quality and enrichment solutions provider. The company was named #1 in Customer Satisfaction in a 2009 data quality survey report conducted by the analyst house, The Information Difference. Melissa Data’s multiplatform programming tools and Web services verify, correct, enrich, and update U.S., Canadian, and global contact data for improved communications and ROI. For more information or free product trials, visit www.MelissaData.com or call 1-800-MELISSA (635-4772).


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