The indispensable tool for personalized mailings

If you’re a systems administrator who maintains personalized mailing lists or you must combine data from different sources, you will benefit greatly from this one-of-a-kind data management tool. Personator intelligently splits name, address, and city-state-ZIP compound fields into their components – ideal for direct mail processing, genderizes database records, and creates salutations for personalized letters.

Features and Benefits
    • Increase response rates with personalization
    • Target markets by gender for better results
    • Drag and drop interface
    • Process 100 million+ records an hour

Intelligent Parsing
Personator can distinguish and parse compound fields containing either single or double names, plus inverse names and government inverse, into their structural components:

Prefix (Mr., Ms., Dr., etc.)
First Name
Middle Name (or initial)
Last Name
Suffix (M.D., Ph.D., etc.)

Fields containing double names such as “Mr. John Smith and Ms. Mary Jones” can be output to two separate full name fields (contained in the same records), two sets of split name fields, or even a newly created record to contain a second name.

Genderize Your Database
Depending on whether your database has a dominant male or female population, you can specify how conservatively or aggressively to genderize it.

Build Salutations
You can specify whether the prefix should be put in its own field or inserted ahead of the first name. Personator can also exploit a suffix field to add a prefix such as “Dr.” for “John Smith, M.D.”

And, Personator can create both formal (Dear Mr. Brown) and informal (Dear Greg) salutations using the prefixes it creates. When Personator encounters neutral names (Lee, Chris, Dale), you have the option of assigning a neutral salutation (Dear First Name, Last Name) or a “slug” (Dear Valued Customer).

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