Melissa Data In the News



Melissa Data Releases Name Object 2.0

Name Object 2.0 is the latest improvement to the Data Quality Suite (DQS).

Melissa Data, a developer of high–performance contact data verification and mail preparation solutions, has released Name Object 2.0, the latest improvement to the Data Quality Suite (DQS). Name Object 2.0 is a
32/64–bit customizable API that improves the quality and integrity of names that companies capture through their Websites, e–commerce applications, call centers and other methods used to gain customer information. The key to success in marketing is personalization, and having a correct name is an essential first step. Using Name Object 2.0 as part of the Melissa Data’s DQS helps companies reap benefits for CRM including improved customer mail delivery and response rates.

While Name Object has long been an integral part of Melissa Data’s DQS, the upgraded version is much more configurable and has added intelligence. Name Object 2.0 comes with 140,000 names in its name table and users can add names, prefixes and suffixes as they desire.

“Users can add ethnic names or names with which they have a particular domain expertise,” noted Bud Walker, Data Quality Products Manager. “For example, names from India or from Mexico can be accounted for. And, users can specify what kinds of prefixes–such as Dr. or Doctor, Mrs., Ms. or suffixes–III or Third will be returned.”