In The News: MSDN Magazine - January 2004 "Where Do Your Online Customers Come From?"

Melissa Data has announced IP2Location, which allows companies to see where customers are located based on their IP address. IP2Location matches an incoming IP address to the country, region, state, city and ISP of the Web visitor. By learning the location of visitors in real time, Web managers can display localized content, improve click-throughs and sales, prevent fraud, and implement many other solutions