In The News: Postal World - March 29, 2004 "Tap into better addressing for major savings"

A bad address is a costly failure that can repeat itself over and over again, in wasted mail, shipping surcharges and customer disappointment and dissatisfaction. At Simon & Schuster, New York, NY, Tom Masciovecchio, director, publishing systems, has slashed private carrier address correction and redelivery surcharges from an estimated $250,000 per year to a tenth of that. He has the special problem of shipping 8,000 to 10,000 review copies of books to media and other outlets to addresses of dubious quality. To check the validity of the receiving points he now uses Data Quality web Service from Melissa Data, which more than pays for itself. The process detects a problem address, fixes the format, or can allow the address to be kicked back for rechecking.