Melissa Data has formed a partnership with Intelligent Direct, a custom business maps producer. Under the agreement, Melissa Data will offer Intelligent Direct’s line of map products under the name MelissaMaps.

Melissa Data will offer different types of maps, such as carrier route, ZIP code, state ZIP Code and custom area maps. The maps can be used to manage mailings, target households, design sales territories or plan deliveries.

"Pinpointing exactly what areas to cover when mailing marketing materials is crucial to a business,” says Ray Melissa, president of Melissa Data. “These customized maps will help businesses eliminate wasted mail and save money on postage.”