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In The News:

Software Solutions: Finding Your Way Through the Maze
 -
May 2005
"
Mailing Systems Technology"
 By
Freddie Baird, executive vice president, QuantumMail.com





The ability to handle a large volume of mail with little human intervention sounds like an impossible dream, to say the least. But the dream became a reality for our company, QuantumMail.com, in 2000 when we first integrated a data-quality solution from Melissa Data into our programs.

QuantumMail.com, Inc., founded in 1986, is a privately held company headquartered in Austin, Texas. Our company offers a full range of print services, direct-mail marketing and variable messaging solutions.

The data solution was Melissa Data’s Address Object, a developer’s tool that enabled us to integrate real-time address validation directly into our Web site. Through our Web site, we offer customers 24-hour direct mail services. Our customers can easily upload their lists to our Web site for processing.

Address Object is used to clean-up and improve the deliverability of these customer mailing lists, helping them save money on postage and printing.

The most common errors we find are incomplete or misformatted addresses. Because new names are added frequently, the lists must be address-checked any time they are used for mailings. Address Object definitely helps us streamline and automate the process – an important tool since we have a massive database of more than a 100 million records.

Plus, using Address Object to clean and standardize our lists has helped us qualify for better postage discounts. Automation and the ability to integrate Melissa Data’s programs into our network has been the biggest benefit to QuantumMail.com’s operations.

But we like to go the extra mile. To further enhance our printing and mailing operations, our company also has been using another Melissa Data product since 1996 – this software is called MAILERS+4. The program has become a vital source to our business, especially since we process millions of mailing pieces per month, both First-Class and Standard Mail for our nationwide customer base. With such a massive mailing list, these types of programs help us manage our database more effectively.

In addition to the Address Object and MAILERS+4 programs, we also take advantage of change-of-address services from Melissa Data. Change of address helps mailers find the movers in their lists. We also use USPS PLANET Codes, which tracks the whereabouts of mail.