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The ability to handle a large volume of mail with little human
intervention sounds like an impossible dream, to say the least. But the
dream became a reality for our company, QuantumMail.com, in 2000 when we
first integrated a data-quality solution from Melissa Data into our
programs.
QuantumMail.com, Inc., founded in 1986, is a privately held company
headquartered in Austin, Texas. Our company offers a full range of print
services, direct-mail marketing and variable messaging solutions.
The data solution was Melissa Data’s Address Object, a developer’s tool
that enabled us to integrate real-time address validation directly into
our Web site. Through our Web site, we offer customers 24-hour direct
mail services. Our customers can easily upload their lists to our Web
site for processing.
Address Object is used to clean-up and improve the deliverability of
these customer mailing lists, helping them save money on postage and
printing.
The most common errors we find are incomplete or misformatted addresses.
Because new names are added frequently, the lists must be
address-checked any time they are used for mailings. Address Object
definitely helps us streamline and automate the process – an important
tool since we have a massive database of more than a 100 million
records.
Plus, using Address Object to clean and standardize our lists has helped
us qualify for better postage discounts. Automation and the ability to
integrate Melissa Data’s programs into our network has been the biggest
benefit to QuantumMail.com’s operations.
But we like to go the extra mile. To further enhance our printing and
mailing operations, our company also has been using another Melissa Data
product since 1996 – this software is called MAILERS+4. The program has
become a vital source to our business, especially since we process
millions of mailing pieces per month, both First-Class and Standard Mail
for our nationwide customer base. With such a massive mailing list,
these types of programs help us manage our database more effectively.
In addition to the Address Object and MAILERS+4 programs, we also take
advantage of change-of-address services from Melissa Data. Change of
address helps mailers find the movers in their lists. We also use USPS
PLANET Codes, which tracks the whereabouts of mail.

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