In The News: Technology Roundup: List Hygiene Solutions  - May 2005 "insidedirectmail"  By Hallie Mummert

MAILERS+4—This Windows-based postal automation software from Melissa Data verifies and standardizes address records, adds ZIP+4 Codes, identifies and eliminates duplicate records, performs postal presorting, and prints postal forms for discounts. With the SmartMover add-on tool, users can link to Move Update services to match against the USPS NCOA database. The DPV add-on tool assesses each record’s deliverability performance by verifying each address element for accuracy. And the GeoCoder tool offers latitude and longitude coordinates, in addition to Census tract and block numbers at the ZIP+4 level, for enhanced deliverability.