According to Rule of Ten, by Thomas C. Redman, inaccurate duplicate data is very costly. If it costs $1 to complete a simple operation when all the data is perfect (i.e. mail, data mine, etc), then it costs $10 when it is not (i.e. late, hard to interpret, incorrect, etc).

If you have a 25K record database, and 5 percent of those are duplicates, it could be costing you $12K annually, according to Rule of Ten.

Duplicate data can lead to bad business decisions, lost productivity, and intensify on-the-job stress. Merge/purge your database of duplicate records!

Merge/purge software decreases costs associated with duplicate records, increases response rates, maintains a productive and efficient database.

Find a merge/purge application that recognizes same-sounding words, nicknames, and alternate spellings of certain names. It will help reduce the number of duplicates in your database.

When you merge/purge the duplicate records in your database, you automatically reduce unnecessary printing, postage, and inventory costs. More importantly, you diminish the steady erosion of your organization’s credibility among customers and suppliers.

Practice good data hygiene by using a merge/purge application, or other different ways to implement deduplication and watch response rates grow, along with your bottom line!