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How ZIP Code™ Data Can Enhance Your Direct Mail Response

A ZIP Code database can be a valuable tool when you need to target a mailing campaign to specific consumers with similar demographic or geographic traits. Fine tune your sales and marketing strategy by pinpointing and profiling the ZIP Code data that corresponds to your customers.

A ZIP Code database contains the marketing data you need to pair 5-digit and 9-digit ZIP codes to corresponding latitude and longitude coordinates, census tract and block numbers, county information, and more.

Use the data from a ZIP Code database with mapping applications to provide dealer/store locator lookups for your Web customers, select a subgroup of your customers within a radius of your location, and calculate distance and direction between any two locations.

You can also use a ZIP Code database to verify the ZIP Code of an address as you enter it. Use a ZIP Code database to help reduce keystrokes when entering an address. You just enter the ZIP Code and the city and state names are automatically filled in.

ZIP Code data can turn simple customer address data into a powerful, profitable asset. Consult a data specialist and discover your options today.