Case Studies

Customers across a wide scope of industries use Melissa Data tools and services in a variety of ways to simplify and optimize their direct marketing and data quality initiatives. The following customer testimonials highlight just a few of the many customers who rely on Melissa Data tools for success. By Industry: Business Services Data Management Data Processing & Preparation Direct Marketing Finance & Banking Data Management Healthcare Mailing Service Provider Manufacturing Non-Profit Data Management Recreation Services Retail/Distribution Transportation Universities & Colleges   By Solution: Address Object Canadian Address Object Data Quality Components for SSIS Data Quality Suite Email Append Data Quality Components for SSIS GeoCoder Object Lookups MAILERS+4 MatchUp Data Quality Components for SSIS NCOALink Move Update Processing Presort Object WebSmart Services

---

Alexander’s Print Advantage
	Background: Alexander’s Print Advantage is a privately-held commercial printing company based in Lindon, Utah. The firm is an industry pioneer in the convergence of technology innovation with graphic and print communications.	Solutions: Address Object Presort Object Industry: Mailing Service Provider	Read More:  Case Study

APX Alarm
	Background: APX Alarm Security Solutions Inc. is a nationwide full-service residential security company that deploys geographically-focused teams of sales representatives and installers to markets in the U.S. and Canada.	Solutions: WebSmart Services GeoCoder Object Industry: Business Services	Read More:  Case Study

CalOptima
	Background: Cal Optima had a huge challenge – to migrate its membership data into a data warehouse. But a key issue it faced was the poor quality of its member data. Find out how Cal Optima successfully scrubbed its data using SQL Server tools.	Solutions: Data Quality Components for SSIS Industry: Healthcare	Read More:  Case Study

New! Cass Inc.
	Background: Cass, Inc. provides services to consulting firms, advertising agencies, project managers and service brokers for data management projects.	Solutions: MatchUp Industry: Data Processing & Preparation	Read More:  Case Study

City of Tempe
	Background: The City of Tempe is Arizona’s seventh largest city with a population of 160,000 people. To communicate with its constituency, Tempe sends thousands of pieces of mail each week.	Solutions: Address Object Industry: Government	Read More:  Case Study

New! CJW Consulting & Services, Inc. (CJW)
	Background: Founded in 1993, CJW Consulting & Services, Inc., a Morton Grove, Ill-based consulting firm, helps nonprofit organizations better optimize their software resources. The firm provides software assessments and audits, software training, data analysis, and data conversion.	Solutions: NCOALink Move Update Processing Industry: Non-Profit	Read More:  Case Study

Clairvoyix
	Background: Clairvoyix – a Las Vegas-based consumer data management and direct marketing firm – performs data hygiene and data enhancement services as part of its Knowledge Factory solution.	Solutions: Data Quality Suite Email Append Industry: Direct Marketing	Read More:  Case Study

New! Clarke Real Estate Group
	Background: The national real estate acquisitions and financing firm finds creative ways to thrive and drive in qualified leads, even as the housing market continues its downward slump – all by utilizing our free online Lookups.	Solutions: Lookups Industry: Real Estate & Insurance	Read More:  Case Study

Connectify Networks
	Background: Connectify Networks is a full-service digital media company that specializes in creating and implementing permission-based direct marketing campaigns.	Solutions: WebSmart Services Industry: Direct Marketing	Read More:  Case Study

Custom House Publishing
	Background: Custom House offers a unique direct-mail marketing program for the country’s top real estate agents. The company provides high quality, affordable, lead-generating publications and products.	Solutions: MAILERS+4 Industry: Direct Marketing	Read More:  Case Study

CXT Software
	Background: CXT Software provides resource and logistical management software solutions for the on-demand, distribution and schedule route delivery industry.	Solutions: Address Object GeoCoder Object Industry: Transportation	Read More:  Case Study

Dansko, Inc.
	Background: Dansko is an employee-owned marketer of high quality, comfort footwear headquartered in a LEED registered building in West Grove, Penn. Founded in 1991 with the Stapled Clog, Dansko remains the market leader in the clog category and has expanded into a full range of styles available in over 3,500 locations worldwide.	Solutions: Address Object GeoCoder Object Industry: Manufacturing	Read More:  Case Study

New! Del E. Webb Center for the Performing Arts
	Background: The Del E. Webb Center for the Performing Arts is a state-of-the-art 600-seat theater located in Wickenburg, Ariz. The center offers concert performances from internationally acclaimed musicians to theatrical productions from late October through early April.	Solutions: NCOALink Move Update Processing Industry: Recreation Services	Read More:  Case Study

EDA
	Background: EDA, headquartered in Charlotte, N.C., provides accurate equipment-based market intelligence data to a wide range of industries including construction, agriculture, logging, machine tools, trucking, medical, and printing.	Solutions: MatchUp MatchUp Object Industry: Direct Marketing	Read More:  Case Study

Frito-Lay N.A.
	Background: Frito-Lay North America – the $10 billion convenient foods division of PepsiCo. – enlisted Melissa Data to help improve the accuracy of deliveries.	Solutions: MAILERS+4 GeoCoder Add-On Industry: Retail/Distribution	Read More:  Case Study

New! HealthLink Dimensions
	Background: HealthLink Dimensions is based in Atlanta, Ga. It provides the core competencies of multiple source database management and data integrity services. HealthLink Dimensions has developed into a leading database company providing unique, accurate and content rich healthcare database products that help medical product customers efficiently target their primary markets.	Solutions: Data Quality Suite Industry: Data Management	Read More:  Case Study

Lithographic Communications
	Background: Lithographic Communications produces printed collateral and direct mail products of all types, with exceptional strengths in postcard mailers, self mailers, newsletters, and letter campaigns. They serve many of the nations top companies with strong ties to the gaming and financial publishing industries.	Solutions: NCOALink Move Update Processing Industry: Mailing Service Provider	Read More:  Case Study

Medusa Medical Technologies
	Background: Medusa develops information technology solutions that improve pre-hospital emergency data capture, increase emergency medical staff effectiveness in patient care encounters, and ultimately lead to better pre-hospital emergency treatment protocols.	Solutions: Data Quality Suite Canadian Address Object Industry: Healthcare	Read More:  Case Study

Northern Ontario School of Medicine
	Background: The Northern Ontario School of Medicine is a pioneering faculty of medicine offering an undergraduate MD program, various residency programs and a Continuing Health Professional Education (CHPE) program for practicing physicians.	Solutions: Data Quality Components for SSIS Industry: Universities & Colleges	Read More:  Case Study

New! PCI (Publishing Concepts)
	Background: PCI has served the nation’s leading colleges and universities for more than 80 years. The company’s mission is to drive alumni engagement and accelerate contributions. With a rare combination of proven experience and pioneering expertise, PCI delivers seamless technology solutions combined with personalized marketing services. PCI offers an online community solution called ENGAGE from PCI™ that combines the latest online applications with strategic programs to drive alumni engagement.	Solutions: WebSmart Services Industry: Data Processing & Preparation	Read More:  Case Study

Pennsylvania Department of Banking
	Background: Pennsylvania Dept of Banking (DOB) regulates the state’s financial institutions such as banks and trust companies, savings associations, credit unions, mortgage lenders and brokers, motor vehicle finance companies, and check cashers.	Solutions: Data Quality Suite Industry: Finance & Banking	Read More:  Case Study

Project Open Hand
	Background: Project Open Hand is an Atlanta-based non-profit organization that helps prepare, package and deliver more than five million meals to thousands of men, women and children living with, and affected by AIDS and other critical illnesses or disabilities.	Solutions: WebSmart Services Industry: Non-Profit	Read More:  Case Study

Saab Cars, USA
	Background: Saab Cars USA, a wholly owned subsidiary of GM Motors, offers Saab cars through a network of more than 200 dealers.	Solutions: WebSmart Services Industry: Manufacturing	Read More:  Case Study

Shari’s Berries
	Background: Since 1989, Shari’s Berries has dipped over 10 million berries and shipped to over one million locations.	Solutions: Data Quality Suite Industry: Retail/Distribution	Read More:  Case Study

New! SMARTech Corp.
	Background: SMARTech, a provider of complex hosting, network services and Internet applications, needed to consolidate records across datasets to help its clients develop targeted, accurate mass communications strategies.	Solutions: Data Quality Components for SSIS Industry: Data Processing & Preparation	Read More:  Case Study

University of Iowa, College of Dentistry
	Background: For more than 125 years, the College of Dentistry has been an integral part of The University of Iowa and a resource to the state of Iowa. Outreach programs focus on children, special needs patients, and seniors, including a nationalaward-winning Geriatric Mobile Dental Unit.	Solutions: Data Quality Suite Industry: Universities & Colleges	Read More:  Case Study