The Creative Measuring Stick  
Companies spend hundreds, even millions, of dollars every year with advertising communications agencies. Yet, they only have the vaguest idea as to whether or not their agency is truly doing its job and whether the moneys invested are generating a positive return on investment.

Positioning Your Ad in a Magazine
In mail order magazines, right-hand pages tend to pull and grab the reader's attention
better than the left-hand pages.

Four Key Themes That Make B-to-B Ads Effective
Wondering what makes certain types of business to business advertising so effective? Well here are four ideas to keep in mind as you're developing your next campaign.