Positioning Your Ad in a
Magazine
by Herschell Gordon Lewis
In
mail order magazines, right-hand pages tend to pull and grab the reader's
attention better than the left-hand pages. Because magazines impose a
surcharge of 10 to 15 percent if you demand
a specific position, the way to handle this situation is to say
"Please," not "I must have." On the insertion order,
write it this way: "right-hand page if possible." You may not
get the positioning you want, but your chances increase greatly than if
you had said nothing at all.
(Taken
from Sales and Marketing Strategies & News)