Writing The Perfect Marketing Letter 
by Dan Rieck

Despite the variety of formats we have available and all the hoopla over the media, the letter remains one of the most effective delivering a powerful sales message. Here are a few basics for writing the perfect sales letter.

First sentence should be attention grabbing.
You must instantly involve the reader. Make a startling statement. Tell an interesting story. Hit an emotional hot button or just state the offer and get to the point. This last tactic is often the best tactic and offers the least room for error.

Present your offer on the first page. 
If you don't give your offer in your headline or first sentence, you should put it somewhere on the first page. Be clear and specific about what your reader will get by responding.

End the first page in mid-sentence. 
Whether it’s curiosity or an urge for closure, cutting a sentence in two at the bottom of a page helps encourage readers to flip the page and finish the sentence. You can also use this technique on successive pages where the reader must turn the page over or go to a separate sheet.

(Taken from DM News)

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