Writing
Powerful Tell-All Brochures
by Dan Rieck
Your brochure
should be factual support for your sales letter, meant to be scanned or
read in any order. It should illustrate features, list benefits, provide
proofs, make comparisons, and list technical details to lend credibility
to what your letter claims. Here are some tips to keep in my when
constructing your brochure:
Use Benefits
Start strong on the cover and put a big benefit in your main
headline on the front. Use secondary headlines for secondary benefits.
Then use copy and graphics to lead your reader through the rest of the
brochure.
Develop Benefit
Develop your big benefit immediately and use your first sentences to
summarize what the rest of the brochure will detail.
Present Offer
Restate the offer clearly to present a persuasive pitch for the offer in
your letter, highlighting the toll free number and ordering instructions
as well.
Show Guarantee
Feature a strong guarantee placed prominently in your brochure to increase
customer confidence in both your offer and product.
(Taken from DM News)