Keeping Customers With Good Customer Service
Successful companies provide proactive customer service. Proactive customers service
leads to increased business and loyalty.
Please your customers by knowing what they'll appreciate before they know
Why People Buy
When you sell a product it's not only important to know who bought it, but
also why they bought. Why they were motivated to buy your product over your
Limited Time For Motivation
limited time offer can often move the skeptic and procrastinator
from prospect to customer. Because putting a drop dead date on an
offer frequently will move that hesitant person to
Following Up On Customers
What is the BIGGEST mistake made in marketing? This mistake is made by 99%
of the companies marketing products or services.
The Cluster Principle
People with similar demographic and psychographic profiles have a tendency to
cluster together in the same geographic areas. Companies do the same.
Yellow Pages Strategy
Display ads in the Yellow Pages are different from those in most other publications since they are in customers' hands for a full
Boosting Your B-to-B Sales
Here are a few tips to help you improve response to your business-to-business direct mail.
Benefit Based Customer Focus
Begin evaluating every corporate task, policy and strategy relative to the
actual amount of benefit the customer will receive.
Marketing Tips To Remember
Here are a few marketing tips to keep in mind when you're considering
launching a new campaign.
Continuity In The Marketplace
You need to be in the marketplace on a regular, continuing, and ongoing basis. Not necessarily
the same amount every week or every month, but on a regular basis.
Marketing Tips To Remember Part 2
To successfully market a product or service, you must first position your company in relation to
the competition. Know how you want your company, product or service to be
perceived by customers.
Commandments Of A Successful Entrepreneurship
So you're planning to start a new business, huh? Here's a few things to consider
before venturing out on that financial limb.
Is Your Loyalty Program In A Rut
The objective of any loyalty program is to establish long-term relationships
with customers so that they count on the program as they would a trusted
Product Based Customer Focus
Begin evaluating every product development, product extension, product enhancement, and product
revision activity in terms of actual customer purchases those activities
On Ad Recognition
Advertisements bearing an 800-phone number are usually noticed by 20% more people than those lacking one.
Generation Y Lists
The teen market is growing in a big way, and today's teens are ready to buy
through the mail. When introducing a product to the teen market, direct
mailers will encounter several problems when making their list selections.
The Brand Name Game
The difference between a good brand name and a disaster isn't always clear. In
addition to capturing the attention of customers, the name must be easily
pronounceable and free of negative connotation in foreign languages.
Testing Your 800 Number
Although the 800 number has proved its worth over and over again, yours may be the
exceptional circumstance. Why not find out?
Avoid The Trade Show Burnout
Working an exhibit is akin to a performance, and reps can't sustain energy without proper conditioning and
Here are a few ideas that'll help you maximize your sales
leads, and transform them from prospects into customers.
Only Seconds Till Impact
Creating an exhibit that makes an impression and that has stopping power is
achieved via two important ingredients: booth structure and exhibit
Full Circle Strategy Improves Profit
The basic principle is that best prospects will always
closely resemble your best customers. The best place to start is to
analyze your customer base and determine key traits held in common by
your top customers.
Profitable Catalog Marketing On The Internet
A few ideas on how to more effectively market your
Don't Be Afraid To Go After Large Accounts
Although large accounts present special challenges, they are far from
Learn About Your Non-Buyers
Too many marketers spend all their research time and money
learning who their buyers are and why they act as they do.
Know Thy Product & Prospect
Do you know what you are selling? That is to say, are you familiar describing it to a customer,
in user's terms, in intimate detail?
Break Your Competitors Grip
You've probably run into prospects who are so comfortable with your competitor and his products
that they won't even consider making a switch.
Points To Remember About Offers
Here are a few points to remember when you're creating your next direct marketing
Free Is The Key
You should always present the offer as something of value and something of
importance. Free is the key.
Review The Basics After A "No"
The buyer said "no." Now what do you do? Review the basics, because
the basics will lead you to success.
Matching The List To The Offer
Offer and list must match. That is, the person receiving your mailing must be a logical perspective buyer.
Psychological Triggers To Target
Consumer's behavior is often consistent with their previous decisions. Therefore,
if a customer says "yes" to an offer, make another offer that
relates to the first.
How Important Is The Offer
How important is the offer? If you look at most direct mail pieces you
receive - the offer doesn't seem to very important at all. Many either
have no offer, a weak offer, or they hide the offer instead of making it
the hero of the package.
Don't Take No For An Answer
Continue to "talk" to your prospects even after they say no. Often a
"no" is really a "no now." Prospects sometimes say
"no" just because the timing is wrong.
Ten Tips To Communicate With Force
Here are ten tips to get your message across effectively to your target audience.
Use Cross-Overs With Other Companies
Maybe you donít pay enough attention to this powerful marketing technique.
It is so simple, many companies just donít put any faith into its true
Identifying Your Best Customers
The best prospects on any consumer list are those who make frequent
purchases in significant amounts.