Anticipate Everything,
by Denny Hatch & Don Jackson
Please your customers by knowing what they'll appreciate before they know
it. Win over new customers by accurately anticipating your competitor's
service capabilities and strategies, and then beating them to the punch.
There's not a market leader in any business that can keep its position by
being complacent. Look ahead, to see what your customers will want in the
future. Then plan a strategy to deliver it to them before anyone else in
the market place.
(Taken
from Tested Secrets of Direct Marketing Success)