Points To Remember About Offers,
by Ray Jutkins
Here
are a few points to remember when you're creating your next direct
marketing offer.
•In
traffic-building programs and when generating leads, sell the offer, not
your product or service.
•In
mail order you must sell the product first, with an offer as an extra
benefit.
•The
closer your offer relates to your product or service, the higher the
quality of your response.
•The
broader the appeal of your offer, the more action you will generate.
•Realize
the importance of ego. Personalize.
•Your
offer must be restated prominently on the order form or response device.
•Note
your offer, the higher the response rate.
•Test
offers only if your product or service will be the same next time.
•The
way you state your offer can be as important as the offer itself.
•Make
sure you have included all the true costs of your offer (handling,
packaging, postage).
•Know
your audience before you select your offer.
(Taken from Power Direct Marketing.)