Why People Buy
When you sell a product it's not only important to know who bought it, but
also why they bought. What motivated them to buy your product, what
motivated them to buy your product over your competitor's product, and
what you can do to motivate them to into a repeat purchase in the future.
Almost every significant purchase made involves either saving money or
time. If you can include one, or better yet, both of these powerful
motivators in your offer, you're success rate will likely increase. When
people feel like they are saving money they are more inclined to make a
purchase immediately rather than put it off and eventually forget about
it. This is especially effective with limited time offers that initiate
action within a certain time frame. Demonstrate that your product or
service can save them time, make them more efficient, and allow them to
get more business done during the day and you have a winner. Integrate
these two buying motivators in the same offer and watch your direct
marketing campaign soar.