Don't Take No For An Answer,
by Lois Geller
Continue
to "talk" to your prospects even after they say no. Often a
"no" is really a "no now." Prospects sometimes say
"no" just because the timing is wrong. They may not be able to
use your product or service at this moment, but things could change. If
you keep corresponding with them, your name is the one they will think of
when they need the product. And, do not forget to send a thank you note
after every cold call, whether it had a positive or a negative outcome.
You can always thank someone for taking time to see you. You want to keep
the door open for future opportunities that might arise.
(Taken from "Direct Marketing Strategies and Techniques For Sales Professionals")