Ten Tips To Communicate
With Force,
by Herschell Gordon Lewis
Here are ten tips to get your message across effectively to your target audience.
• Optimize your presentation of facts.
• Choose your words carefully.
• Build rapport with an informal tone.
• Use rapport to strengthen acceptance.
• Be persuasive with credibility and clarity.
• Pay attention to pronoun use.
• Maximize your opener.
• Know your audience and how to reach it.
• Influence reader receptivity through strategic word choice.
• Add potency with powerful adjectives.
(Taken from the DMA insider, "Cutting Edge Creative.")